Back in August, the New York Post launched a fashion-centric insert titled “Alexa,” so named after the founding father (of our nation and the Post) Alexander Hamilton.

Today Alexa grows up with its very own website. Much like the insert, which debuted its fourth edition in papers today, it features high-end fashion trends and style tips for women from the newspaper’s team.

For the launch, Alexa’s website is sponsored by Tiffany & Co., which we can’t help but think is an attempt to send subliminal messages to women, reminding them that Valentine’s Day is rapidly approaching and last year their man didn’t do anything.