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Posts Tagged ‘Allison Hobson Falkenberry’

Allison Hobson Falkenberry Promoted At Rodale

Rodale Inc. has named Allison Hobson Falkenberry VP of brand and digital communications.  Falkenberry will now oversee the company’s corporate, brand, book, international, and digital media relations efforts.  She will work under Rodale CMO and president of integrated marketing and sales Gregg Michaelson.  Michaelson is confident Falkenberry will flourish in the new role.

Allison brings an unmatched knowledge of the media industry and a highly collaborative energy to our team.  Across her six years at Rodale, she has helped drive results—from high-profile company partnerships to digital advancements to book sales—for just about every department of the company. I can think of no one more suited to lead our communications strategy with the press.

Prior to the promotion, Falkenberry was Rodale’s AVP of brand communications and worked with titles including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, and Organic Gardening.  She also served as executive director of communications at Men’s Health.

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Rodale Promotes Across The Board

rodale1111.jpgBig day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

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