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Posts Tagged ‘Anne Hearst’

David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Isabella Rossellini’s Animal Instincts

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There are lunches at Michael’s and then there are lunches at Michael’s. Today I joined Isabella Rossellini at Table One and had a fascinating conversation with her about aging, celebrity, fashion and gay geese. Stay with me … these seemingly disparate topics are all connected.  Ostensibly there to talk about Mammas, her new series for Sundance Channel which looks at the ways different creatures use their maternal instincts in nature, Isabella did get around to the topic eventually. Yet, there was no feeling of the usual PR spin to the lunch which was attended by a handful of journalists who sat enthralled by her stories of her days as an actress and model and her charming tales of growing up in Rome as the daughter of iconic actress Ingrid Bergman and director Roberto Rossellini.

“The image I have of myself doesn’t correspond to the image people have of me,” she said. “I live on Long Island and I don’t go to fancy parties and premieres. I don’t like that aspect of celebrity. I never said, ‘When I grow up I want to be a celebrity.’” She didn’t have to.  Between her famous parents, ex-husbands (Martin Scorsese and model Jon Wiedemann), her celebrated career as a model and 14-year run as the face of Lancome before the brand dismissed her in 1996 for being ‘too old,’ and her unforgettable turn as tortured nightclub singer Dorothy Vallens in David Lynch’s Blue Velvet, she secured a permanent spot in our collective consciousness without employing any of the usual contrivances associated with modern celebrity.

Isabella Rossellini and Diane Clehane

When she showed up to join the small group of journos gathered to meet her (I was lucky enough to score the best seat in the house right next to the guest of honor!) the conversation first turned to fashion as Frazier Moore asked her who designed her understated ensemble of a wool tweed cocoon coat,  navy mandarin collared silk jacket, foulard blouse and simple slacks. She gamely removed her coat to reveal the impeccably tailored pieces designed for her by Christina Bomba in Italy. “It’s less expensive than Donna Karan or Dolce & Gabbana, and I like that I can pick the fabric and have it made just for me,” she said. Isabella told us she can’t relate to the fashion-celebrity complex which has turned the red carpet into big business. “When Mama got dressed for the Oscars, she wasn’t solicited by designers. She didn’t have a committee of business people telling her what to wear. She was loyal to one or two Italian designers, and, when they could no longer make dresses for her, the costume designers from her films created something unique.”

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Harvey Weinstein, Ali MacGraw and the Brains Behind Coffee With Tim Cook

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Where to begin? This week at 55th and Fifth, the scene in the dining room provided whiplash-inducing people watching with a tasty mix of moguls on the menu (Harvey Weinstein, Jimmy Finkelstein) with a side of social swans (Sharon Bush, Patricia Kluge, Terry Allen Kramer).

Of course, it wouldn’t be a Wednesday at Michael’s without the random celebrity sighting. I was thrilled to hear that I would be sitting next to none other than Ali MacGraw today. The ageless actress, who catapulted into the pop culture hall of fame with her iconic performance (and preppy wardrobe) in the 1970 tearjerker Love Story, turned every head in the place when she arrived — which is quite a feat among this crowd. She was beyond gracious as diners (including yours truly) lined up for pictures. Several years ago, I worked with her on The Fashion Group International’s Night of Stars where she was honored with FGI’s entertainment award for her contributions to film and fashion. When I re-introduced myself, she immediately said, “Oh, I remember that night. It was so much fun!” and then proceeded to tell me this delicious bit of gossip from the evening: “I was standing next to Bill Blass when he saw Michael Douglas and Catherine Zeta Jones come in. And Bill turned to the person next to him and said, “Finally, some real movie stars!” She giggled, clearly delighted by the memory of the snarky diss from the designer.

Diane Clehane and Coppy Holzman

Speaking of the power of celebrity, I was joined today by Charitybuzz CEO and founder Coppy Holzman who dazzled me with tales of his work with the famous and philanthropic. His company, which he founded in 2005, is currently the world’s largest online charity auction site and is the go-to partner for every famous person with a charity looking to raise serious money for their pet causes.

It all started at a backyard fundraising party for The Clinton Library in Westport, Connecticut that Coppy attended where he met President Bill Clinton and Chevy Chase. “Isn’t there a way  for you to use your experience on the Internet to raise for the library?” the host of the party asked Coppy. On the spot, he came up with the idea of auctioning off a lunch with the former president. One year later, The Chevy Chase Earth Day Auction brought in $250,000 for the library, including $80,000 paid by one bidder to lunch with Clinton and Chase. Since then, Coppy has worked with Clinton on many different initiatives. “There is no bigger celebrity in the world,” he says. The top dollar paid to spend the day with Hillary’s husband: $255,000 in an auction last year.

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Naomi Campbell and Her Supermodel Castmates Dish About Their New ‘Face’

We were more than a little disappointed to learn that we missed Dan Stevens aka Matthew Crawley on Downton Abbey when he lunched with producer Paula Wagner at Table One on Monday. (Doesn’t he know Wednesday is the day for lunch at Michael’s?) Luckily, today’s oh-so-fabulous lunch with the cast of Oxygen’s new ’supermodel competition’ series, The Face, more than made up for it. While in town to promote the new series, which premieres Tuesday, February 12 at 9 pm on Oxygen, supermodels Naomi Campbell, Karolina Kurkova, Coco Rocha and renowned photographer Nigel Barker decided to make ‘Lunch’ their sole joint appearance on their whirlwind media tour.

I couldn’t imagine what yet another reality competition series about fashion could bring to the party, but when I watched the screener of the premiere episode in anticipation for our lunch I was pleasantly surprised. Aside from its stellar production values, The Face has some serious fashion cred thanks to executive producer and supermodel coach Naomi Campbell’s considerable star power (along with fellow coaches Karolina Kurkova and Coco Rocha) and unrivaled sense of what works. As host, Nigel Barker is a commanding yet reassuring presence. Everything on the show has an authenticity that real fashionistas will appreciate, while giving ‘civilians’ a true glimpse into what it really takes to make it in modeling. The most refreshing twist the series offers is in its approach to working with the 12 hopefuls vying to be the new face of ULTA Beauty. The contestants also get some major opportunities in the course of the show, including photo shoots with the legendary Patrick Demarchelier and challenges with W magazine. Celebrities Wendy Williams and Amare Stoudemire make appearances as guest judges.

Coco Rocha and Diane Clehane

The three supermodels act as mentors to their respective teams and took their roles very seriously. Even though the show wrapped months ago, Naomi, Karolina and Coco forged such strong bonds with their ‘girls’ that all of them remain in touch with the wannabe models, offering career advice whenever the need should arise. “I really worry about my girls,” Naomi told me. “It’s funny, when I’m working in New York or Paris, I always feel like I’m going to miss everyone when the week is over, but after a few days you get on with it. When we finished shooting the show, I felt a little sad. I still talk to my girls and I’m texting them all the time. I really grew quite fond of them.”

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Star Jones, Kerry Kennedy & Publicists APlenty

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We’re still recovering from last week’s A-list on steroids pep rally for the Giants (it was like shooting fish in a barrel — thanks, Harvey Weinstein!), but today it’s back to Michael’s for another heaping helping of the power lunch crowd. The scene was dominated by spin meisters of every stripe, social swans and money men. (Is the expense account for middle management making a comeback? Discuss.) Representing the celebrity squad was Star Jones who is always fun for a quick, dishy chat.

I was joined today by House Beautiful editor-in-chief Newell Turner, the magazine’s new food contributor Gabrielle Hamilton, who is the owner/chef of Prune, and publicist Michael McGraw. Newell, who usually eats at his desk, decided he may have to rethink his lunch plans when he spied so many Hearst colleagues sprinkled around the room. Indeed.

As a longtime reader of the magazine, I told Newell that its monthly features on the best paint colors for different types of spaces were indispensable to me when I took on the daunting task of painting the interior of our new home last year. Color, or more precisely, how to choose the best ones to enhance your living space, is one of the guiding principles of the magazine. The March ‘Green’ issue will offer a myriad of takes on how to live with the soothing shade. “Our deep-dive color issues always result in a lot of reader response,” Newell told me. He didn’t know what to expect when he devoted an entire issue to pink but was pleasantly surprised. “We had less complaints about it than when we did our ’Blue’ issue.”  In the April issue, readers will have the chance to pick “America’s Favorite Paint Color” from 10 options in a contest on HouseBeautiful.com. The results will be published in September.

Gabrielle Hamilton, Diane Clehane and Newell Turner
Gabrielle Hamilton, Diane Clehane and Newell Turner

Newell, who became top editor in 2010, decided to focus more on American designers, because “American decorating has come into its own despite the economy.” Readers seem to agree. Last year’s June and July-August issues had the highest newsstand sales since November 2002.

Newell recently brought Gabrielle on board as House Beautiful’s food contributor because, he says, “I liked her sensibility and her appreciation for good, simple food.” For her part, Gabrielle, a self-taught cook, has never fallen victim to precious, of-the-moment trends in foods. The voted Best Chef  in New York City in 2010 by the James Beard foundation, Gabrielle attributes her successful run at Prune, which she opened in 1999, to “luck” but then said, “I work very, very hard.” Somehow, she’s found time to write pieces for The New Yorker and The New York Times among many other outlets and had her book,  Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef  (Great title!) land on the Times bestseller list. “People have become obsessed with food — how it looks, how it’s prepared. Look at all the shows there are now on food preparation. I wanted to include it in the magazine in a fresh, new way,” says Newell. “Gabrielle is the perfect person to do that.”

These days, Newell is also working to develop more digital content for the mag’s website and enhanced digital edition available on iTunes. He added videos featuring the magazine’s staff in October. When developing content for that platform, he told me he guards against anything looking “too polished” because “looking a bit rougher” online lends an air of authenticity. Interestingly enough, he also revealed there is only a 7 percent crossover between House Beautiful’s print reader (the target demo is women in their 40s and 50s) and the digital reader who is younger and hipper. (Don’t shoot me; I’m just the messenger). “It’s the same content but a different voice. The digital tone is younger and a bit more irreverent.”

Here’s the rundown on today’s crowd:

1. The ladies who lunched: Debbie Bancroft, Anne Hearst, Patty Smythe and Laurie Waters

2. Investigation Discovery’s president and GM, Henry Schleiff, and Kerry Kennedy

3.  ‘Mayor’ Joe Armstrong, who stopped by our table to say hello to his old pal Newell Turner and deliver an unexpected little treat to me. This ‘little birdie’ says thanks!

4. Jacqui Safra (Jean Doumanian‘s husband, in case you didn’t know)

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