Sir Richard Branson didn’t get his name on Forbes 2010 list of billionaires without making a few waves along the way. Tomorrow the British industrialist will add another accomplishment to his well-publicized portfolio by launching Virgin’s digital magazine, Project, at a press conference in New York. Paidcontent.org’s Robert Andrews reports that Virgin Digital Publishing group tasked former FHM UK editor-in-chief Anthony Noguera to produce the new mag alongside Branson’s daughter Holly.
Project’s debut edition will feature a video of actor Jeff Bridges from Tron on the cover – an unconventional move that will certainly raise the magazine’s production costs. Project is positioning itself to rival to News Corp.’s soon-to-be released digital newspaper, The Daily, and — according to a company statement — will offer a truly unique user experience: