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Posts Tagged ‘Bauer Media Group’

Time Inc. Gears Up for Third International Edition of People Magazine

PeopleMostBeautifulIssue2014Sometimes, timing is everything.

On the heels of Germany deposing the U.S. at the top of the Anholt-GfK Nations Brand Index, it was revealed that Time Inc. has pacted with Bauer to launch a German edition of People. From the announcement:

“Time Inc. is pleased to partner with Bauer Media Group in Germany, a weekly publisher with a strong heritage,“ said Norman Pearlstine, chief content officer, Time Inc. “We expect the People Germany team in Hamburg to launch the magazine with the same passion for the brand as we have in the U.S.”

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So What Do You Do, Christian Baesler, VP of New Media at Bauer Media Group?

christian-baeslerFrom 2013 to 2014, Bauer Media Group’s digital properties in the United States have experienced explosive growth. The company reports that InTouchWeekly.com‘s unique monthly visitors grew organically by 745 percent, LifeandStylemag.com by 436 percent and the teen group (which includes J-14, M, and Twist) by 264 percent. On a monthly basis, Bauer’s digital teen division sees 5 million unique users. Three months after the relaunch of J-14.com, the magazine became the fastest growing magazine on Facebook, with more fans than publications like BuzzFeed, Us Weekly and People.

These numbers are impressive by themselves, but even more remarkable considering that just a couple of years ago Bauer in the U.S. did not have a real online department. The company’s success in print — in the U.S., Bauer sells more magazines at retail than any other magazine publishing company — left a hole in its business model in the digital space. As a result, Bauer recruited Christian Baesler from a management post at Bauer Media Group in Germany to take on the formidable task of revving up the company’s online activity. Between the incredible growth that these sites have seen and the fact that major advertisers like Coca-Cola, Adidas and Rimmel London are taking notice, it’s clear that Baesler has proven just how invaluable digital is for Bauer.

After the jump, Baesler discusses the ingredients to the digital department’s success, Bauer’s social media strategy and what the public can expect from the upcoming roll-out of the new and improved InTouchWeekly.com.

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It’s Official, Hearst And Lagardére Are Discussing A Deal

As 2010 drew to a close, rumors of French-based media conglomerate Lagardére selling off international divisions including Hachette Filipacchi Media U.S. (HFMUS) to Hearst began to heat up.  Today those rumors have been substantiated as Adweek is reporting that the two sides confirmed that they are in fact discussing a deal that would involve Lagardére selling their overseas press and magazine business to Hearst.  Among the major titles that would move from HFMUS to Hearst are Elle, Women’s Day, Car and Driver, and Road & Track.

The exclusive negotiations between Lagardére and Hearst will run through Jan. 30.  Other suitors that are looking to enter the Lagardére sweepstakes are Germany’s Bauer Media Group and the Meredith Corp.

UPDATE: According to WWD, Lagardére is pushing to retain editorial control over Elle even if Hearst purchases the magazine.