Brian Steinberg is leaving Ad Age to join Variety as its new senior TV editor. Steinberg was Ad Age’s TV editor, and had been with the publication since 2007. Prior to his time at Ad Age, he had worked at the Wall Street Journal and Dow Jones Newswire.

“As one of the most respected reporters in television today, Brian Steinberg adds depth to Variety’s editorial team and will greatly expand our coverage of marketing and advertising,” said Jay Penske, chairman and CEO of Variety’s parent, Penske Media, in a statement. “He’ll play a crucial role in the revitalization of Variety online and the relaunch of the weekly print publication starting March 26.”

Steinberg will be based in New York.

Some Memorial Day weekend job shuffling of note. First, from our own Revolving Door:

Brian Steinberg, Wall Street Journal ad columnist, is headed to AdAge where he’ll be the TV editor.

And some big holiday weekend hustling at NBC, where Jeff Zucker has tapped reality mogul Ben Silverman to replace NBC Entertainment president Kevin Reilly.

Nikki Finke has the backstory.