afar.jpgWe’re always surprised to hear of new magazine launches during the current crisis in the media world, but entrepreneurs Greg Sullivan and Joe Diaz are moving forward with the launch of their travel magazine AFAR set for August.

Today, Sullivan and Diaz hired media sales veterans Chris Cuomo and Cha Mueller to head up AFAR‘s ad sales team.

Cuomo, the founder of media sales company C2-Media, previously worked at National Geographic, Time Inc., Thomson Financial and Gannett. Mueller, who also founded a boutique media sales company called Chalamode LLC (where she currently represents Dwell), has previously worked for Gourmet and The Sporting News.

Full release after the jump

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