Cramer2.jpgNewspapers are dying, magazines are closing and more journalists are finding themselves without paying gigs every day. Everyone is wondering: what does the future hold for the media? We brought the questions to the front lines, asking leaders in the field to tell us: what’s next?

Chris Cramer, the global editor in charge of Reuters‘ multimedia initiatives, is working towards transforming the global news organization from a newswire to a multimedia content provider. He gave FishbowlNY a look into some of the projects Reuters has in the works and why the company invested $1 billion in “innovation and next-generation information products” this year.

FishbowlNY:What are some projects you are working on?

Chris Cramer: Among other multimedia initiatives, I am overseeing Project Insider, our new interactive TV experience that delivers personalized financial news and insight — available both live and on-demand — straight to the desktop and mobile devices of our customers around the globe.

This is something no one else is doing and we believe it transforms the viewing experience from a passive, one-way broadcast model into an interactive and powerfully personalized medium. Think narrowcasting rather than broadcasting.

Insider has been developed by some scary smart people inside the company and will leverage exclusive Reuters content and the editorial expertise from our 2,700 journalists around the world, packaged in a way that makes the most sense for our clients. Our programming will include market outlooks, live newsmaker interviews, deep technical analysis and market reactions to important events. We reckon that a combination of Reuters content with targeted content from third party financial information providers will enable our clients to cut through all the noise and clutter of existing financial news programming and receive a single, complete source of information.

The feedback from our clients has been very enthusiastic.

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