Tumblr, the blogging site, has hired two writers to cover the site and its users. The New York Times reports that Chris Mohney, a Senior Vice President for Content at BlackBook Media, has been named Editor-in-Chief and Jessica Bennett, a Senior Writer and Editor at Newsweek/The Daily Beast, is Executive Editor.
Mohney and Bennett’s articles will appear on Tumblr’s homepage, with the hope that it will keep users lingering, thus making the site more attractive to advertisers. The two will be tasked with writing about the dynamics of Tumblr and the people behind the blogs. “I’m trying to figure out how we cover the ideas, themes and people who live in it,” Bennett told the Times.
Oh! Well, that just sounds… Terrible.