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Posts Tagged ‘conferences’

Wired‘s Anderson: “The Free Vs. Paid Debate Is Misunderstood”

anderson.jpgToday, we are staking out Wired magazine’s Disruptive By Design business conference. Wired editor-in-chief Chris Anderson (left) opened the day with a discussion about his upcoming book: “Free: The Future of a Radical Price,” and of course, he eventually started to talk about how the media has been affected by the rise of the Internet.

The Internet allows content to be published for little to no cost to the content provider, so the information can be provided for free. But what newspapers and magazines have failed to do so far is effectively monetize content provided online.

In his talk this morning, Anderson suggested that instead of looking at content as free versus paid, we should consider it as “freemium.” Following the model of The Wall Street Journal, newspapers can provide their exclusive stories and most popular content for free, while niche content can be placed behind a pay wall.

“People are more willing to pay for niche content because they realize how specialized it is,” Anderson said. Following this model, newspapers can hope to draw in readers who are not willing to pay for content and then convert some of them into paying consumers.

We caught up with Anderson to ask him if he saw his own magazine possibly taking on this model and what he sees as the future of newspapers and magazines.

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Recession Puts Media Conferences On Hold

NMA-2009-Lg.gifTraditionally, media types like to party amongst themselves, dress up in tuxedos and eat chocolate fondue and call it an industry confab. But times are tough. As the print media shrinks, so too do the glitzy, pricey conferences.

Both the American Society of Newspaper Editors and the Magazine Publishers of America have canceled their annual meetings this year due to high price tags and low expected attendance.

However, sometimes the show must go on. Last week, the American Society of Magazine Editors held their 44th Annual National Magazine awards dinner, albeit with some modifications — they dumped the popular chocolate fondue, scaled back the cheese bar and decided not to ask attendees to don black tie attire, Forbes reported.

Meanwhile, here at Mediabistro we’re gearing up for a conference of our own, Mediabistro Circus, which is going on as planned on June 2-3. We’ll be there, will you?

What do you think about industry groups canceling conferences and awards banquets? Leave your thoughts in the comments.