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Check out this house ad in the October issue of Harper’s Magazine.

The ad promises that you’ll never find “content” in the pages of Harper’s.

“Everybody gives you ‘content.’ But you’ll never find that in Harper’s Magazine” the ad boasts. “Instead you’ll get literature. Investigative reporting. Criticism. Photojournalism. Provocative adventures. Daring commentary. And truth-telling as only Harper’s Magazine can tell it.”

What do you think of this new advertising platform? Are you sick of the word “content” as well?