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Posts Tagged ‘Dana Points’

Meredith Expands Parents Brand

The target demo: Hispanic millennial moms. The targeting company: Meredith. The target launch date: Spring 2015.

ParentsLatina

From today’s announcement:

“Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage,” says Dana Points, content director, Meredith Parents Network.

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Meredith Launches Augmented Reality App

Millennial moms who like augmented reality — probably an interesting bunch — are going to be pleased with Mom+, a new app from Meredith. Mom+ is free and downloadable at the Apple App Store or Google Play. Users can scan items found in the print editions of Parents, American Baby, FamilyFun and Ser Padres, to bring up new, exclusive content.

Dana Points, content director for Meredith Parents Network, said of Mom+, “Our research also shows that they [young moms] truly value our trusted content to help them navigate the many challenges of the modern family lifestyle. Whether they are expecting their first child or have several kids already, trusted mobile content has rapidly become an essential part of their parenting experience.”

Points is right: Mobile is big. But what Mom+ is really doing is pushing readers toward print, and the more that happens the better, because that’s where the money is.

American Baby‘s Editor-In-Chief Retires

baby11.jpgMeredith Corp. lost a major player at one of its publications today, but unlike most departures this year, Judy Nolte‘s exit from American Baby was voluntary.

Meredith announced today that Nolte is retiring. After leaving the magazine world, Nolte initially plans to focus on volunteer work at Sloane-Kettering and the Metropolitan Museum of Art, among other projects. Dana Points, the editor-in-chief of Meredith’s Parents magazine, will take over Nolte’s editorial tasks after she leaves.

Says Meredith National Media Group President Jack Griffin, “Judy Nolte has been one of the magazine industry’s most admired editors, a passionate voice for new moms, and has generously shared her knowledge and expertise serving as a mentor for countless professionals across the industry.”

It’s nice to see that some partings can still happen amicably in the print industry, without a pink slip.

Press release after the jump.

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