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Posts Tagged ‘Dave Watt’

Health Magazine Promotes Smartphone Use

With people using their smartphones more than ever, Health is looking to take advantage of that trend by incorporating Microsoft Tag technology into its May issue. Once readers download the Microsoft Tag app (it’s free, don’t worry), they can scan codes – or “tags” – within the pages of the magazine that bring additional editorial, sweepstakes and videos to their smartphones.

Dave Watt, Vice President and Publisher of Health, says that the interactive issue is a great way to get readers involved in the brand.

“We’re thrilled to offer readers access to exclusive editorial and advertiser content through the Microsoft Tag program. We’re seizing the opportunity to engage readers in an exciting way, further establishing the brand as a multi-platform resource for cutting edge health and wellness information.”

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Health Magazine Study Reveals Shift in Women’s Behavior

Before we get to the Health magazine study that found women are focusing more on improving their emotional and physical wellness than they were in 2009, we should tell you 1) Stats can say anything you want them to say and 2) The new trend is titled “Me-Covery” by the magazine, and that just makes us want to ignore it altogether.

Not that FishbowlNY isn’t happy to see that women care about their health – because you know, everyone should – we just wanted to put it out there before getting to the findings.

According to the magazine’s study, which was done in conjunction with Saatchi & Saatchi Wellness, while the recession impacted women when it came to health issues, they are now changing their ways. Dave Watt, Publisher of Health, explained, “We hear so much about the impact of the economy on consumer behavior and attitudes, and these survey findings are consistent with what we heard from Health readers in focus groups.”

Check out some of the stats after the jump.

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