Meredith Corporation has named Pete Snyder as the president of its new Emerging Markets Group. The Group will contain Meredith Integrated Marketing’s current social marketing and mobile marketing capabilities. In addition to his new duties, Snyder will continue to serve as CEO of New Media Strategies, as well as assist Meredith Integrated Marketing President Martin Reidy and Hyperfactory CEO Derek Handley with strategy, direction, sales and marketing for its mobile marketing branch, The Hyperfactory.
As consumer behavior continues to evolve, and the markets of both social media and mobile marketing continue to collide, this is just the beginning. That is why I’m both honored and excited to help Meredith, New Media Strategies, and The Hyperfactory continue to innovate, navigate, and lead in the digital media and marketing industries.