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Posts Tagged ‘Derek Handley’

Meredith Names Pete Snyder President Emerging Markets Group

Meredith Corporation has named Pete Snyder as the president of its new Emerging Markets Group. The Group will contain Meredith Integrated Marketing’s current social marketing and mobile marketing capabilities. In addition to his new duties, Snyder will continue to serve as CEO of New Media Strategies, as well as assist Meredith Integrated Marketing President Martin Reidy and Hyperfactory CEO Derek Handley with strategy, direction, sales and marketing for its mobile marketing branch, The Hyperfactory.

Says Snyder:

As consumer behavior continues to evolve, and the markets of both social media and mobile marketing continue to collide, this is just the beginning. That is why I’m both honored and excited to help Meredith, New Media Strategies, and The Hyperfactory continue to innovate, navigate, and lead in the digital media and marketing industries.

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Hyperfactory Gets Some Mouse Money

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Hyperfactory, the mobile marketing company, is getting a boatload of cash from former president of Walt Disney Studios and Paramount Television Group Rich Frank (not to be confused with Frank Rich, who, we’re guessing, doesn’t keep cash by the boatloads).

No one is saying how much money Frank is giving Hyperfactory, but it’s apparently enough to help the company launch an entertainment division aimed at record labels and film and TV studios, according to Online Media Daily.

“This is a strategic move on our part as an indicator of one of the new areas we’re going into, and where we see the [mobile] space headed,” says Hyperfactory CEO Derek Handley. Previously, the company worked indirectly with entertainment brands and talent via Madison Avenue; now it will now seek to partner directly with Hollywood.

So, if you get in a car wreck because some jackass couldn’t take his eyes off the Hoobastank video on his iPhone, you know whom to blame.

*Photo stolen from picturephoning.com.