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Posts Tagged ‘Drew Brees’

SI Piece on Drew Brees and Training Equipment Doesn’t Mention He’s an Investor

This week’s Sports Illustrated features a giant cover story (subscriber-only) on the New Orleans Saints’ Drew Brees. In the piece, by Austin Murphy, the world is introduced to the TRX, a cable-based strength training system. The TRX is lauded throughout the article, and yet — as Jim Romenesko points out — there’s one key detail missing: Brees is an investor in TRX’s parent company, Fitness Anywhere.

You’d think this little tidbit would be mentioned, especially because Brees credits the TRX with keeping his body operating at an elite level. There is no doubt some people will read this article and (foolishly, of course) think, “I could stop looking like me and start looking like Drew Brees if I just buy the TRX!”

To its credit, SI did admit Brees’ relationship with the company should’ve been disclosed.

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Former Super Agent Leigh Steinberg Tests Limits of CredibilityLIVE.com

As anyone who watched the recent Real Sports with Bryant Gumbel report about Leigh Steinberg can attest, the one-time NFL super agent very sadly allowed his credibility to go down the vodka drain. However, he is also the kind of guy who should never be counted out.

Recent bankruptcy filing notwithstanding, Steinberg was a live-feed interview guest this afternoon at Dun & Bradstreet’s credibilityLIVE.com. It’s one small step for a man intent on showing us all the comeback.

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Businessweek Ranks 100 Most Powerful Athletes

Businessweek has combined two great things — sports and lists — to form a ranking of the 100 most powerful athletes. Titled the Power 100, the list was curated by CSE, an integrated sports marketing firm. CSE took the statistically best 600 athletes from a pool of 3,000, and then ranked them according popularity, endorsement earnings, and their reach on social media. Also considered was results from a Nielsen/E-Poll survey, which measured players’ name recognition, appeal, influence, and trustworthiness.

As might have guessed, Drew Brees took the number one spot in the Power 100. Brees broke records and has had a positive influence on the New Orleans community. Aaron Rodgers, who had a great meaningless regular season before being crushed by the Giants, is the runner-up. Tom Brady, LeBron James (trustworthy?), and Rafael Nadal, take spots three through five.

Eli Manning, who, unlike Rodgers and Brees, is not sitting at home during the Super Bowl, came in at 16. We’d demand a recount, but the Giants are going to win it all this year, so we’ll just take that honor instead.