Only 10 months ago, the business consortium e5 Global Media came together to purchase the popular b2b mags The Hollywood Reporter, Billboard, Adweek, and Mediaweek from Nielsen. They promptly made huge changes, particularly at THR, where they replaced Elizabeth Guider with Janice Min as editorial director and have made plans to turn the mag high-class glossy. Now, Paidcontent is reporting, e5 is rebranding themselves “Prometheus Global Media”– a name which will carry “more weight and gravitas in the marketplace” according to CEO Richard Beckman. The name change will officially go down tomorrow.
We like what we’ve seen from this group so far. We here at FBLA love hiring sprees, which is what’s been happening at THR since e5 took over. So here’s hoping the whole Prometheus thing works out for them. Not so sure we’d want to be named after a mythical Greek figure who gets his liver eaten every day by a big vulture. But, to each his own.