“The Broadroom“, a Web show collaboration between MORE magazine and Maybelline about women in the workplace from Sex and the City scribe Candace Bushnell, premiered last night on Maybelline.com. We were at the premiere at Fred’s, the eatery inside Barney’s flasgship where Bushnell and the stars of the show, Jennie Garth (“Beverly Hills, 90210″), Jennifer Esposito (“Samantha Who?”), Talia Balsam (“Mad Men”), among others, were all expertly working the red carpet.
After about 45 minutes of meeting and greeting, MORE editor Lesley Jane Seymour took to the podium to welcome everyone and introduce Bushnell. The lady of the hour thanked the various corporate marketing departments that brought “Broadroom” into being: MORE magazine, its parent company the Meredith Corp. and Maybelline. A quick thanks to Ellen Gittelsohn, the shows director, her agent and the cast, and then viewing commenced.
Earlier in the day, we had the opportunity for a quick phone chat about the show with Bushnell and Garth, the show’s leading lady. The interview and, as always, more pictures from the event after the jump.