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Posts Tagged ‘Eric Gillin’

Esquire Wants To Increase Web Presence

If you build it, they will come. That mantra worked for Kevin Costner in Field of Dreams (because playing catch with the ghost of your dead dad isn’t weird at all) and it appears Eric Gillin, Director of Hearst Digital Media’s Men’s Network, is hoping that it works for Esquire.com as well. In an interview with Joe Pompeo at The Cutline, Gillin was frank about his goals for the site:

Bet on us producing more stories that grab people. We want to become the first thing that you check in on.

Gillin knows a thing or two about web presence. He was the former Editor-in-Chief and co-founder of The Black Table, a witty blog that ended in 2006, which featured early writing from people like Alex Balk of The Awl and New York magazine’s Will Leitch. Now overseeing Esquire.com, Gillin’s first step toward boosting readership was to bring on Foster Kamer, FishbowlNY’s biggest fan.

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Hearst Promotes, Reorganizes Digital Staff

hearst logo.jpgYesterday, Hearst Magazines announced a slew of promotions and changes within its digital arm Hearst Magazines Digital Media.

First, the company announced that several Web editors would be taking on additional responsibilities, like Nicole Stagg, who is leading Hearst’s new beauty-focused site RealBeauty.com. Stagg, formerly senior director of content & product strategy, will also be overseeing GoodHousekeeping.com and two new projects in addition to her work on RealBeauty.com.

Other Web editors who have received promotions include Eric Gillin, who is now overseeing Cosmopolitan.com, Esquire.com and TheDailyGreen.com; Ashley Parrish, who now will be in charge of MarieClaire.com, Redbookmag.com, HarpersBazaar.com, TownandCountrymag.com and the Hearst Teen Network; Deanne Hess, who will be a director at RealBeauty.com; Brenda Schmerl, a senior Web editor at QuickandSimple.com who will now also be working on Delish.com; Andrea Lavinthal, who has been promoted to senior beauty editor at Cosmopolitan.com and will also work at RealBeauty.com; and Julie Hochheiser, former senior Web editor at Seventeen.com who will now work as senior Web editor for the Hearst Teen Network overseeing all of Hearst’s teen-related online content.

In addition, Colleen Noonan and Kimberly Lau were both promoted to executive director roles. Noonan will oversee Web site design and Lau will now be in charge of business development and partner relations. And Julie Christie, Tammy Tibbetts and Erin Dailey have also been shuffled around the digital group. Christie and Dailey are now directors, while Tibbetts, who formerly contributed to the editorial team for Hearst’s teen sites, has joined the network programming team.

With these changes and the launch of RealBeauty.com earlier this month, Hearst has emphasized its commitment to growing and expanding its digital properties.

“We’re pleased to be expanding the roles of these eleven outstanding members of the digital media team at Hearst,” said Chuck Cordray, SVP and general manager of Hearst’s digital unit. “They have all been instrumental in making our online business a success and we’re confident that they will shine in their new roles.”

Earlier: Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com