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Posts Tagged ‘Esquire Magazine’

The Esquire Cover That Changed Everything

The wonderful design podcast “99% Invisible” regularly gets its cross-posting due at Slate. The publication embeds each weekly episode together with a summary of the latest discussion.

EsquireBoxingCover

Episode #101 was a humdinger. Producer Avery Trufelman welcomed design legend George Lois, Esquire design director David Curcurito and former Rolling Stone art director Andy Cowles. At one point, the program revisited the early 1960s juncture during which Lois engineered a lightning-fast transition from the days when the magazine would feature on its cover mascot Esky, a mustachioed ladies man:

In 1962, Harold Hayes, the newly hired head editor of Esquire, asked [ad man] Lois to do a cover for him. As Lois tells it, Hayes was desperate and needed a cover in three days.

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Esquire Magazine Fumbles Photo, Then Fumbles Apology

From egregious to really egregious.

A glitch on the Esquire magazine website today briefly tangled up an image from a re-posted Tom Junod story about an infamous 9/11 AP photograph and a completely unrelated content menu:

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Esquire Continues To Bring Multimedia to Print Issues

MK-AZ169_advert_DV_20091028151855.jpgLast September, Esquire raised eyebrows with its release of an “E-ink” 75th anniversary cover, which featured a digital display on the front of the Hearst publication, as well as a digitized ad for Ford on the inside cover. Cheap gimmick or the future of print journalism?

Well, at least it wasn’t a one-time trick. A year later, Esquire is back with another attempt at bringing technology into print, instead of the other way around.

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