The New York Observer is getting into the art game with the launch of a new site, Launching tomorrow, GalleristNY will focus on the city’s art scene, all with the patented Observer delivery.

“The art world, which just a few decades ago comprised, ’4,000 heavily medicated human beings,’ to borrow critic Dave Hickey’s phrase, has grown dramatically in recent years, and is growing still, becoming a multi-billion-dollar industry that stretches around the world,” explained the site’s Editor, Andrew Russeth, via email. “And yet art journalism has not scaled at the same speed. We think people are looking for a serious and yet entertaining take on these far-reaching changes, a public forum that mirrors the industry’s wider changes.”

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