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Posts Tagged ‘Gary Hoenig’

Editors Give Derek Jeter Advice

Derek Jeter GDerek Jeter, the greatest baseball player of all time forever and ever, recently launched his own sports site — The Players’ Tribune. The site will feature content penned by pro athletes. Pro athletes, as you know, are not pro writers.

In an effort to help Jeter, Digiday asked several quality editors to dole out advice to Jeets. Below is just a sampling.

David Remnick (The New Yorker): “Since Derek Jeter has nothing but success in life, I gleefully anticipate his reaction when his first writer begins, ‘I just want to thank the fans.…’ Good luck, Derek! Hire real writers and pay them well.”

Cindi Leive (Glamour): “Work hard, sweat the details and remember: Drama counts!”

David Granger (Esquire): “It’s the guys who don’t get all that much playing time who most often have the valuable perspective and the funniest stories to offer. Don’t be afraid to let some of these guys contribute anonymously, as long as the professionals (like the incredible Gary Hoenig who you’ve already hired) make the effort to vet their contentions. This could be a good thing, as long as you push your contributors to tell both pleasant and unpleasant truths. Make it funny, make it real and you could have something here.”

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Derek Jeter Launches Sports Site ‘The Players’ Tribune’

Derek Jeter did not take much time to enjoy his retirement. The legendary Yankees shortstop has launched The Players’ Tribune, a sports/lifestyle site with one major difference than the rest — the content will be by athletes.

In an introduction, Jeter wrote that he wants the site to serve as a place where pro athletes can “connect directly with our fans, with no filter.”

“Over the next few months, we’ll be introducing a strong core of athlete editors and contributors who will shape the site into an online community filled with first-person stories and behind-the-scenes content,” explained Jeter. “My goal is for the site to ultimately transform how athletes and newsmakers share information, bringing fans closer than ever to the games they love.”

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Wired Editor Chris Anderson Squares Off Against Macmillan CEO John Sargent on Free and Paid Content

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Photo: (left to right) Chris Anderson, Gary Hoenig, John Sargent, Alan Murray

Last night’s discussion, Free AND Paid Content: Business Models That Work, hinged on whether consumers of news and books should and will pay for content online. But it became a tense intellectual slugging match between John Sargent, CEO of Macmillan Publishing, and moderator Chris Anderson, most recently the author of “Free: The Future of a Radical Price.”

“We have not grown up in an atmosphere of free books” — Sargent

Anderson contended that free digital copies could bring books back into the “cultural conversation,” while Sargent held steady as the consistent voice of dissent, expressing a grim forecast for the publishing industry and noting that it’s “hard to imagine books as a growth business.” Not even “freemiums” will work, Sargent said, warning of the “danger of the experimental stage,” in which giving away free books may increase sales the first year and even the second, only to see them disappear completely long-term. “It’s early,” he said. “We need a device or two and we definitely need a new screen.”

Anderson and Sargent were joined by panelists Gary Hoenig, ESPN Publishing’s general manager and editorial director, and Alan Murray, deputy managing editor and executive online editor of the Wall Street Journal, each of whom provided moderate voices amid Anderson’s proselytizing and Sargent’s foreboding.

Anderson moderated the panel hosted in the Condé Nast building where he works as editor-in-chief of Wired. As the group’s ostensible mediator, he served more as an antagonist to the three panelists, especially Sargent, highlighting the fact that all are generals in a war that seeks to have readers pay for a product that, in many cases, they can get for free.

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