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Posts Tagged ‘Geraldine Baum’

Recently Departed LAT Bureau Chief Jumps to Non-Profit World

It’s not uncommon for veterans of the daily newspaper world to transition to the realm of PR. But it’s a little more unusual when that leap involves a non-profit organization.

Geraldine Baum, who last month announced she was exiting as New York bureau chief for the LA Times, is the new vice president of communications and marketing for the Local Initiatives Support Corporation (LISC), which works to re-invigorate distressed neighborhoods. She will remain in New York and work in concert with more than two dozen satellite offices around the country. Per today’s press release:

Baum spent the last 23 years as a national and foreign correspondent for the Los Angeles Times stationed in Washington, New York and Paris. “LISC draws all facets of a community together—sometimes literally in one room—to make it better,” she said…

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LA Times Loses NY Bureau Chief Geraldine Baum

After 23 years as the New York bureau chief for The Los Angeles Times, Geraldine Baum is stepping down. Tomorrow will be her last day.

In her farewell email to colleagues, she has high praise for both the paper and her colleages:

Journalism for me, at its best, is a team sport, and what distinguished the LA Times from other papers was not only that it was a writers’ paper but also the basic decency of just about everyone with whom I worked here.

Baum gives her reasons for leaving the LA Times simply as, “it’s time for Geraldine 2.0.”

Full memo after the jump.

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Geraldine Baum, The LA Times’ NY Bureau Chief, Steps Down After 23 Years

Geraldine Baum, The Los Angeles Times’ New York Bureau Chief since 1989, is stepping down tomorrow. According to a memo Baum sent out to colleagues, she has decided to move on because she wants to take her life in a new direction.

“It’s as simple and complicated and mysterious as this: Although I’ll never stop writing and thinking like a journalist, it’s time for Geraldine 2.0,” wrote Baum. “I leave knowing I did the kind of work that mattered, and I’m grateful that journalists like all of you still do.”

See the complete memo after the jump.

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LAT: Mediabistro Helped Kill E&P


Yes, we are Cassius and Romenesko is Brutus and we and 20 of our colleagues slain the mighty Ceasar, Editor and Publisher!

Something like that. Geraldine Baum at LAT writes:

Online journalism news aggregators such as Romenesko regularly relied on stories by E&P, linking to them for reporting on a new study or analysis of anything relating to the newspaper industry.

But Romenesko and other free sites such as also snatched readers and job listings that might have landed in E&P’s classified section.

E&P’s more journalistic competitors have also faced cutbacks and reduced their frequency of publishing, but they stay in business with support from nonprofit foundations and university institutes.

It’s not that it’s a trade publication in a trade that’s dying and has lost nearly 40K jobs in two years because they can’t make any money even though the demand for their product has never been higher. It’s blogs. The usurpers!

Look we feel horrible about E&P folding. And Romenesko, et tu, Brute?

Editor & Publisher Shutters, Hollywood Reporter and Billboard Sold

Lois Draegin is Now an Unpaid Intern at 55?!

thumb-tvguidepaula.jpgGeraldine Baum writes a Column One about Lois Draegin former editor of TV Guide (making a six-figure income) now an intern at WowOWow.

Uh huh. Wow.

Baum writes:

It wasn’t until she [Draegin] was teamed up with Randi Bernfeld at WOW that she understood the obsession with terms such as search engine optimization (a method to increase traffic to a website) or used Google Trends to pick story topics and write a uniform resource locater (Web address).

“She’s my mentor,” Draegin said of 24-year-old Bernfeld.

“No, she’s my mentor,” Bernfeld replied.

They were working at adjacent desks, and most often it was Draegin who was asking Bernfeld questions across the barrier.

Those kind of interns are the worst.