Women’s Health and Gilt Groupe, which operates Gilt.com, are teaming up for an e-commerce venture. On January 6 at noon, about 30 items that were selected by Women’s Health Editor-in-Chief Michele Promaulayko will be available for purchase on Gilt.
What kind of items? We’re thinking outfits that will impress at the gym or at the office, like pajama jeans. But don’t quote us on that.
Women’s Health editors will also contribute content to the site, which had Gilt’s Editorial Director, Melissa Liebling-Goldberg, excited. “I think its become an added bonus to the shopping experience to get that level of guidance and an editorial feel to your shopping,” Liebling-Goldberg told WWD.