Hearst Magazines has named David Kang to be its Creative Director, Content Extensions, a new position at the company. Kang, who was most recently Senior Vice President, General Manager at Rodale, will oversee a group who is responsible for expanding Hearst’s print and digital brands.

David Carey said of Kang:

We’re increasingly focused on new ways to build out revenue streams for Hearst’s brands by leveraging our rich content and editorial franchises onto multiple platforms. David has extensive experience in brand strategy and content creation and is the right person to lead our efforts in the next phase of expansion at Hearst.

Jacqueline Deval, Vice President and Publisher of Hearst Books, will also be working in Kang’s group.