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Posts Tagged ‘James Kreckler’

Rodale Departures Blamed on Discontent with CEO Maria Rodale

Uh oh.  Rodale has been experiencing some staff departures lately. And sources are telling Fortune that the culprit is discontent with the leadership of Maria Rodale, who became CEO in 2009.

This certainly doesn’t seem like a coincidence:

A spokesperson for Rodale confirmed that the following people left or were fired in 2011: chief information officer Ken Citron; Jack Essig, publisher of Men’s Health; Andrew Livingston, director of consumer engagement; David Marchi, senior vice president of global marketing; chief marketing officer Gregg Michaelson; Mary Murcko, executive vice president and group publisher; Karen Rinaldi, executive vice president and books publisher; Bill Stump, senior vice president and editorial director; and Valerie Valente, a vice president in custom publishing. Rodale.com general manager David Kang, communications executive vice president Robin Shallow and executive vice president and group publisher MaryAnn Bekkedahl also left after Rodale became CEO.

This is in addition to the recent departure of  senior vice president of international operations, Michelle Meyercord, and vice president James Kreckler.

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New Advertising Exec at iVillage

James Kreckler has been named vice president of advertising sales for iVillage, effective immediately. He reports both to Scott Schiller, executive vice president of NBCUniversal’s digital advertising sales, and Jodi Kahn, president, iVillage.

Most recently, Kreckler was vice president of digital ad sales at Rodale, where he handled strategic business development and overall management of advertising sales for digital brands for the past five years.

At iVillage, Kreckler will be charged with driving revenue for the business, creating effective marketing solutions for advertising partners across platforms, including web, mobile and social media.

“As one of the largest digital communities for women, iVillage has created an unmatched listening platform that keeps us connected to what women are talking about 24/7,” said Kahn. “James brings to iVillage an incredible track record of success, and will seamlessly connect brands with this highly engaged audience.”