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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven were joined by James P. Othmer, author of “ADLAND: Searching for the Meaning of Life on a Branded Planet,” to discuss the day’s big media headlines.

Today’s podcast became a lengthy discussion about charging for media content versus giving it away for free, and the power of writing for free as a blogger.

Barry Diller, Chris Anderson and Malcolm Gladwell should be thrown into a cage match,” Othmer said. “And the winner can get to determine the economic model for all media content for the next 100 years.”

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.