As part of its relaunch, the bi-monthly magazine is debuting a larger format and heavier paper stock to go along with new cooking-focused editorial content. Organic Gardening is also increasing its rate base by more than five percent, from 260,000 to 275,000 — the third increase for the magazine in the last four years. Overall, the pub has seen its rate base increase 28 percent since 2007.
“Organic Gardening‘s relaunch is in response to a changing mindset among Americans who are choosing to lead healthier, more environmentally conscious lifestyles,” the company explained. “Increasingly consumers are going back to basics, growing their own food, cooking and preserving what they grow, and seeking out locally grown, organic food. The relaunched Organic Gardening delivers the information and tools necessary to help people truly bring the garden to their table.”
Other new features of Organic Gardening include a revised bi-monthly publishing schedule and new contributors, including garden designer Gordon Hayward, nutrition expert Jeanne Ambrose, photojournalist Matthew Benson and chef and author Deborah Madison.
Rodale also said the redesign is dedicated to former Rodale CEO Ardath Harter Rodale, who passed away last month. “Her dedication to improving the lives and health of individuals and families was rooted in the belief that this is the best way to change the world,” the mag’s publisher added. “That belief has been a true inspiration to millions of women, across continents and generations, and is one that will live on in the pages of Organic Gardening.”