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Posts Tagged ‘Jennifer Preston’

Social Media Week Panel Delves Into The Role Of Social Media Editors

SocialMediaWeekLogo.jpgSince it’s Social Media Week here in New York, we thought we would take a minute to highlight an interesting panel from yesterday afternoon.

Sister blog WebNewser was on the scene at the Time & Life building to hear former Fishbowler and current Mediaite editor Rachel Sklar, New York Times social media editor Jennifer Preston, and managing editor Cyndi Stivers talk about the role of social media editors in newsgathering organizations, on a panel moderated by Time Inc. director of community strategy for lifestyle digital Melissa Parrish.

Some choice insights from the panel included learning what your audience wants to read on your Twitter stream. Said Sklar:

“For Mediaite, it was different because we were a scrappy little start-up financed by Dan Abrams and whoever his private investors are, with a very small team — four of us. As soon as we launched, I became the unofficial PR Newsfeed of Mediaite.

I don’t have much of a filter in terms of the stuff I post.

I was responding to every single negative comment on my personal Twitter, and I started getting emails from people saying, ‘Whoa, you’ve got to back off a little bit.’”

Stivers agreed that news judgment is sometimes necessary:

“I think a lot of times people do forget about the user experience or think about it as an afterthought: Would I be annoyed if I had to click to another page and it was only three lines? Would I feel duped? Would I feel misrepresented?”

And Preston’s insight into how social media is used at the Times was very revealing:

“As journalists for The New York Times, trust is key. You have to make sure you’re providing as much real-time information as you can, but you have to verify it.

You do not join the Cindy McCain or Michelle Obama fan club on Facebook.

We’re not allowed to say “tweet” yet at The New York Times, but you can post to Twitter through TimesPeople.”

Read more: Social Media Editors On The Role Of Social Media Editors –WebNewser

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Ann Curry Learns Lesson In Sartre: Hell Is Being Stuck In An Elevator With Other Media People

500x_currytweet.jpgBy now you may have heard that Ann Curry and seven other social media-savvy individuals were stuck in The New York Times‘ building elevator yesterday after a kickoff panel for New York’s Social Media Week.

After discussing social media and Haiti, the Today show host boarded what we will now refer to as the “No Exitavator” along with Times social media editor Jennifer Preston, Network2 TV founder Jeff Pulver and Phil Thomas of Pegshot, only to find themselves trapped in the basement floor for over two hours. There were many tweets and, uh, Pegshots of the event, along with some footage, but before most people had even heard of the event we ran into Thomas at the Digital Somethings party last night at Destination.

“Yeah, it’s been a strange day,” the young entrepreneur said, trying to get a final drink in before the open bar closed. “And the worst part was there was no AT&T service in the basement.”

So how did everyone manage to Tweet about it? Gawker called this event “a textbook example of how ‘the crowd’ beats Old Media in covering breaking news,” though we’re not really sure how that works since Curry is certainly part of a traditional news outlet and managed to convey the story just fine.

Read More: Ann Curry Trapped in New York Times Elevator for One Well-Documented Hour –Gawker

ABC’s Rick Klein: “It’s Almost Like Obama Chose Himself For The Supreme Court”

Today on the Morning Media Menu podcast, ABC News‘ senior political reporter Rick Klein discussed President Obama‘s Supreme Court nominee Sonia Sotomayor and some of the issues she is going to raise during her confirmation, in the Senate and in the press.

“One democrat said to me, ‘It’s almost like Obama chose himself for the Supreme Court,’” Klein said, pointing out that both Obama and Sotomayor are “moderate, middle of the road, non-controversial, not an ideologue in either direction” and have “a personal story that directs the narrative and the discussion about who they are.”

Klein, author of “The Note” blog and host of the ABC News Now show “Top Line,” also talked about the New York Times‘ new social media editor Jennifer Preston (who we spoke to yesterday) and the success of a personalized magazine.

You can listen to all the past podcasts at and call in at 646-929-0321.

NYT‘s New Social Media Editor Sees Potential In Journos Using Twitter

preston.pngThe New York Times today announced (through Twitter and an internal memo to staffers) that Jennifer Preston would be taking over the newly created role of social media editor for the paper.

Though some critics have predicted that Preston will only be a Twitter cop for micro-blogging NYT reporters and editors, she told FishbowlNY that her job was actually going to be much more.

“I’ll be keeping everyone up to date with the rapid changes in this new medium,” Preston told us, noting that Twitter and other social media sites can be “an absolutely fabulous tool” for journalists to use. “My plan is to work closely with editors, reporters, bloggers and folks here across the newsroom to explore together how we can use these tools journalistically.”

A few hours after news broke of her appointment, Preston was introducing herself to the Twitter world. “Hi, I’m the NYT’s new social media editor…How should @nytimes be using Twitter?” she Tweeted using the handle NYT_JenPreston. “The first thing that I wanted to do on Twitter was to ask for ideas from Twitter users,” she explained.

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