1003_mockup.gifAs much as we’d like to, we can’t deliver dish from Oscar winners (Shirley MacLaine) and supermodels (Naomi Campbell, Coco Rocha and Karolina Kurkova) every week. After a head-spinning cycle of chats with A-listers, the celebrity quotient at Michael’s was of the low-wattage variety today with reality television refugee Kelly Killoren Bensimon and comedian Robert Wuhl representing the famous (infamous?) contingent. We suspect after the Academy Awards and most schools’ winter breaks are over next week, things will be back to the usual Fellini-esque circus at 55th and Fifth.

I was joined today by SELF vice president and publisher Laura McEwen and the magazine’s director of public relations, Lauren Theodore. It was a fortuitously timed lunch (isn’t it always?), because the newly reinvigorated title is on a roll. Even before our lunch, the colorful cover of the March issue featuring starlet of the moment Julianne Hough caught my eye. It turns out, the issue debuted a new, more “extroverted” all-black logo which seems to capture the forward motion of the Conde Nast title perfectly. Since its launch in 1979, the magazine has been the bible for young fitness-focused women. Now, says Laura, the title has stepped up its mission and embraced a more encompassing philosophy of “Body/Looks/Life.”  ”They are all inseparable today,” explains Laura. “When it first launched, SELF started a movement but now it’s a way of life that has gone mainstream.”

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