MK-AZ169_advert_DV_20091028151855.jpgLast September, Esquire raised eyebrows with its release of an “E-ink” 75th anniversary cover, which featured a digital display on the front of the Hearst publication, as well as a digitized ad for Ford on the inside cover. Cheap gimmick or the future of print journalism?

Well, at least it wasn’t a one-time trick. A year later, Esquire is back with another attempt at bringing technology into print, instead of the other way around.

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