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Posts Tagged ‘Jeremy W. Peters’

American Media Gets Ready to Test Reality Weekly

Simon Cowell thinks it’s a great idea. But then again, The X Factor purveyor has a vested interest in the concept of a new weekly U.S. magazine devoted to reality TV shows and their stars.

According to a piece over the weekend in the New York Times by Jeremy W. Peters, the January launching mag will be priced at $1.79 and embrace that fact with the newsstand slogan “Less Money, More Fun!” Other concessions are also apparently being made:

The writing is big and blocky, and makes liberal use of exclamation points. “J. Lo’s Booty Scandal!” screams one headline on a prototype. “OMG! Seriously?” says another on an article about a contestant on The Bachelorette.

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Magazines Tangle With The Web

If you’ve recently opened a current issue of your favorite magazine you may have noticed that publishers have taken off the gloves in an effort to prove that print is still viable.  NYT.com’s Jeremy W. Peters reports that magazines have adopted a more aggressive approach in their defense of the print medium with an ad campaign that attacks the merits of the Internet.  In a two-page layout headlined by the statement “This is not the Internet.  Feel free to curl up and settle in,” the pro-print ad shows a woman laying on a hammock on a beach and emphasizes the simple nature of magazines compared to distraction-heavy digital content.

Although many of the magazines carrying the ad have digital counterparts, the ad’s chief creator and president of marketing for Hearst Magazines Michael A. Clinton believes that people must remember that print still carries its weight in the industry:

Magazines didn’t have a consumer problem; they had an advertising problem.  We have to be delivering our content in different ways, but in a continually digitized world, the interesting thing is the passion people still have for the print product.

Although the anti-Internet element surfaced only recently, the overall campaign began in March.  The ads are designed by Y&R New York and have appeared in Hearst, Time Inc., Condé Nast, Meredith, and Wenner Media titles.

Huff Post Divorce – A New Section Dedicated To Failed Marriages

Today’s “what will they come up with next?” headline comes courtesy of Arianna Huffington and Nora Ephron.  As discussed in early October by our friends over at WebNewser, the two high-profile divorcees will launch a divorce themed page to The Huffington Post today.  Ephron’s attitude towards divorce grew into the tagline and underlying theme for Huff Post Divorce:

“My theory is that marriages come and go, but divorces are forever,” said Ephron.

Ephron penned Heartburn, a novel loosely based on her own marital issues with journalist Carl Bernstein.  After ending her marriage with Bernstein in 1979, Ephron is equipped to share her insights with HuffPo divorcees seeking advice in the wake of their divorce.

Huff Post Divorce will also feature columns by a host of contributors that will discuss everything from legal, financial, and personal issues to news on recent Hollywood divorces.  Readers will be encouraged to chime in on an open forum to share insights from their own divorces.

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The Wall Street Journal Bucks Nationwide Trend By Boosting Circulation

In today’s Media Decoder section, Jeremy W. Peters of NYTimes.com shared some promising news for Wall Street Journal readers: WSJ was just one of two major newspapers in the nation to improve daily circulation in recent months.  The Audit Bureau of Circulations reported a 5 percent drop in weekday circulation for over 600 newspapers from April to September, however The Journal witnessed a 1.8 percent rise in circulation and an average weekday distribution of more than two million (including 450,000 digital subscriptions).  According to a company press release, The Journal upped circulation revenue by 7 percent compared to the April-September 2009 period. 

While The Journal boasted the top weekday readership totals in the country, some other New York-based titles maintained high circulation numbers despite the slow decline of newspaper industry in the U.S.  Other than WSJ, The New York Times (third), New York Daily News (sixth), and New York Post (seventh) ranked among the country’s top seven papers in terms of weekday circulation.  Although these newspapers — along with other heavyweights like USA Today and Los Angeles Times — sold plenty of issues over the past six months, The Journal was joined only by The Dallas Morning News in posting distribution growth since this past spring.