James Frey, peddler of that fake addiction memoir A Million Little Pieces, was on to something: there is a lot of money in addiction. It’s a veritable cash cow.

That seems to be what Radar magazine founder Maer Roshan has in mind with the launch of his new site for recovering addicts, TheFix.com, a Web site that combines feature writing, news, video and, as the New York Times puts it, “Zagat-like reviews of rehab facilities.”

I mean, it’s tough not to look at this a little cynically because the addicted are such a vulnerable population, clearly open to exploitation. Roshan himself spent time in alcohol abuse recovery, where he discovered that the in-recovery community is “large and eager to spend.”

“We’re certainly not looking for any kind of Victorian freak show element,” said Joe Schrank, a co-founder of TheFix.com. That’s reassuring, we guess.

At the very least Roshan doesn’t mince words about his belief in the financial viability of his venture: “They’re people who have lots of new disposable income because they’re not spending it on crack or Absolut,” he said. Unlike the rest of us.