It’s a big day for The Awl. The site, which began looking for a new editor months ago, might have finally found one in Matt Buchanan, who left The New Yorker to come aboard. One doesn’t just leave The New Yorker without the promise of something big, do they? As of now, there’s no word on exactly what Buchanan will be doing at The Awl.
Further muddying the waters is the fact that John Herrman is joining Buchanan at The Awl. As Capital New York notes, Buchanan and Herrman worked together at BuzzFeed’s tech vertical, and both are former Gizmodo editors.
Maybe Buchanan isn’t The Awl’s new editor, and he’s teaming up with Herrman to launch a new tech site for The Awl? Or maybe Buchanan is The Awl’s new editor and Herrman is heading up the new tech site by himself? Or maybe they were both hired because they make excellent smoothies???
Those are all legitimate questions. We’re reached out to Choire Sicha, The Awl’s founder, for answers. We’ll update when we hear back.
Update (10:08 am):
Sicha, in a note on The Awl, explained that Buchanan and Herrman will both be running The Awl, starting next month. There will not be a tech vertical. Click through for Sicha’s full memo.