In 1879, a certain Brooklyn brownstone was completed in what is known as the Clinton Hill neighborhood. Today, an article about the refurbishment of that brownstone (pictured, below) is part of a clean, crisp new-look version of home-design portal lonny.com. The complete overhaul of this five-year-old brand went live at noon ET today.
“We no longer felt the need to constrain our design to mimic the shape of a print magazine,” Livingly VP of content John Newlin tells FishbowlNY via email. “Several years ago, the idea of a magazine ‘replica’ helped us communicate our mission to readers and sell advertisements to clients and partners. But now, we’re seeing 35% of Lonny readers coming to the site on mobile devices (tablets or Smartphones), and that number is growing.”