google123.jpgFor the past month, Rupert Murdoch‘s little kerfuffle with Google has been the center of a heated debate about how content should be aggregated.

First, the News Corp. boss grouchily warned that his newspapers’ content would be pulled from Google’s news feed, then he was reportedly working to strike an exclusive deal with Microsoft’s rival search engine Bing. Yet Murdoch continued to place ads for The Wall Street Journal on Google, and then Google’s CEO Eric Schmidt wrote an op-ed in the very same paper explaining how ridiculous Murdoch’s assumptions of content theft are.

Now, Google has fired off another round of damage control, once again putting it in layman’s terms for ailing media execs: their company is here to help, not hurt, the news industry.

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