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Posts Tagged ‘Josh Stinchcomb’

Condé Names Sales Exec

CondeNast304x200Condé Nast has named David DeRobbio senior executive director, digital sales; a new role at the company. DeRobbio comes to Condé from NBC News, where he served as VP of digital sales.

“Similarly to our print audience, our digital platforms attract a large and highly-influential group of consumers,” said Lou Cona, president of Condé Nast Media Group and chief revenue officer of Condé Nast, said in a statement. “In this new position, David will work with our advertising partners to identify digital opportunities and build relationships between our audiences and their brands.”

DeRobbio reports to Josh Stinchcomb, Condé Nast Media Group’s VP, corporate partnerships.

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Condé Nast Media Group Restructures, Cuts Staff

Condé Nast Media Group is undergoing a restructuring, and — according to WWD — that involves some cuts. Two of the 12 that are expected to be let go include Thomas Hartman, senior vice president, corporate sales and Robert Silverstone, senior vice president, finance.

An internal memo indicated that Condé is changing things around to better integrate print and digital. Included in the restrucutuing was some personnel movement:

  • Josh Stinchcomb has been named vice president, corporate partnerships
  • Pat Connolly has been named vice president, marketing solutions
  • Daniella Wells has been named vice president, insights and brand strategy
  • Judy Safir is succeeding Silverstone as vice president of finance

Condé Nast Continues To Shuffle Agenda And Execs

Another day, another big announcement from Condé Nast headquarters.  CEO Charles H. Townsend said today that his company will undergo a major overhaul in the sales and marketing departments.  A company press release indicated that Condé will task its individual titles to “focus on brand centricity and drive growth and innovation” by  adding digital sales and marketing to content management.  Publishers will now be responsible for branding initiatives across all platforms as the media giant continues to push their digital agenda.

CMO Lou Cona, who will oversee this transition, shared his enthusiasm for the endeavor:

“Condé Nast Digital brings tremendous power to the portfolio of assets we are able to offer the marketplace.  By integrating its sales and marketing expertise into the Media Group, we are positioned for maximum growth and are better aligned with the industry.”

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The Atlantic Becomes Latest Publication To Trumpet Digital Ad Sales Program

atlanbusy.pngIt’s a baffling recent development to receive daily press announcements from publishers that are “proudly introducing” a new digital ad structure or employee. We’ve seen the Meredith Corporation promote Andy Sareyan to “brand officer…in charge of online platforms“, Josh Stinchcomb and Alice McKown take over Conde Nast‘s new online advertising structure, and Chicago Tribune journalists writing about their own publisher’s new cross-platform ad sales group.

Today, The Atlantic joins the ranks of its print-and-web contemporaries with its hiring of Breda O’Reilly as digital ad manager, “during a period of vigorous online expansion and innovation.”

Why is this news? Traditionally, when print publications hire someone to oversee a sales force, there’s no press release, no giant blurb sent out to other publications. And when blogs like Gawker or TMZ hire ad people, there is likewise little hooplah. It’s only when print publishers (which have had such a hard time transitioning between the mega bucks of print ads and the scarce terrain of online media buyers) find someone to fill their digital ad sales spot that it’s cause for celebration. Because it proves that The Atlantic (or Conde Nast, or Meredith, etc.) has finally calculated how to turn their pageviews into cash.

We have to give credit to The Atlantic though for at least trying something new with their online content: When talking to publisher Jay Lauf two weeks ago on the mediabistro.com Morning Media Menu, he spoke about The Atlantic Wire and the pitch to advertisers of intellectual readers as a specific marketing niche.

Related: The Atlantic Names Breda O’Reilly Digital Ad Manager

Struggling Condé Nast Focuses On Web Sales

condenet.jpgCondé Nast has been navigating a dark and stormy terrain in the past several weeks with the closing of four magazines, the layoffs of hundreds of employees, and no end in sight for the once-venerable Si Newhouse-led powerhouse.

But in between all the bad news, the company’s digital arm, Condé Nast Digital, has been working to organizes its magazines’ Web sites into a cohesive structure. Today’s announcement of Condé Digital’s ad sales overhaul into five different brands proves that the company is finally in the works to revamp their digital presence.

“Under the new sales structure, three advertising directors who are responsible for overseeing revenue for specific brands will report to the newly named publisher, Josh Stinchcomb,” the company said. “Each of Condé Nast Digital’s 26 online brands will now fall into one of the five categories, which are fashion and beauty; food, well-being and travel; bridal; technology; and culture and thought leader. In addition, Alice McKown has been named executive director of marketing, enabling marketing to provide better service to the same five categories.”

Full press release after the jump.

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