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Posts Tagged ‘Kimberly Lau’

The Atlantic Wire Launches Web App

The Atlantic Wire has a new look. On the iPad, at least. The site has launched a new HTML5 web app — touch.theatlanticwire.com — that is specifically designed for the Apple tablet.

The Atlantic Wire decided to venture into iPad web apps because its audience increasingly comes via iPads and other tablets. According to internal stats, from 2011 to 2012, the number of readers visiting The Atlantic Wire via a tablet increased by 210 percent.

“As we see increased tablet adoption rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said Kimberly Lau, vice president and general manager for Atlantic Digital, in a statement. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”

If you’re an iPad user, give the new app a try. When the New York Times launched their HTML5 based web app for the iPad, we loved it. It provides a slicker experience than the typical app.

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Hearst’s Kimberly Lau Joins The Atlantic in New Digital Role

Kimberly Lau, a veteran of Hearst, is joining The Atlantic as Vice President and General Manager of Atlantic Digital, a new role at the company. Lau had been with Hearst Magazines since 2006, most recently working as Vice President of Business Development.

At The Atlantic, Lau will work with both its editorial and sales teams. She will actively seek out brand expansion opportunities, form new business partnerships, help guide mobile and video product development and explore syndication platforms.

“We are incredibly lucky to have a talented digital native like Kim join the award-winning Atlantic Digital team. Kim has been a rising star at Hearst and we’re eager to bring her strategic thinking and entrepreneurial spirit down to Atlantic Media,” said M. Scott Havens, Senior Vice President of Finance and Digital Operations.

Lau begins on June 15.

Hearst Promotes, Reorganizes Digital Staff

hearst logo.jpgYesterday, Hearst Magazines announced a slew of promotions and changes within its digital arm Hearst Magazines Digital Media.

First, the company announced that several Web editors would be taking on additional responsibilities, like Nicole Stagg, who is leading Hearst’s new beauty-focused site RealBeauty.com. Stagg, formerly senior director of content & product strategy, will also be overseeing GoodHousekeeping.com and two new projects in addition to her work on RealBeauty.com.

Other Web editors who have received promotions include Eric Gillin, who is now overseeing Cosmopolitan.com, Esquire.com and TheDailyGreen.com; Ashley Parrish, who now will be in charge of MarieClaire.com, Redbookmag.com, HarpersBazaar.com, TownandCountrymag.com and the Hearst Teen Network; Deanne Hess, who will be a director at RealBeauty.com; Brenda Schmerl, a senior Web editor at QuickandSimple.com who will now also be working on Delish.com; Andrea Lavinthal, who has been promoted to senior beauty editor at Cosmopolitan.com and will also work at RealBeauty.com; and Julie Hochheiser, former senior Web editor at Seventeen.com who will now work as senior Web editor for the Hearst Teen Network overseeing all of Hearst’s teen-related online content.

In addition, Colleen Noonan and Kimberly Lau were both promoted to executive director roles. Noonan will oversee Web site design and Lau will now be in charge of business development and partner relations. And Julie Christie, Tammy Tibbetts and Erin Dailey have also been shuffled around the digital group. Christie and Dailey are now directors, while Tibbetts, who formerly contributed to the editorial team for Hearst’s teen sites, has joined the network programming team.

With these changes and the launch of RealBeauty.com earlier this month, Hearst has emphasized its commitment to growing and expanding its digital properties.

“We’re pleased to be expanding the roles of these eleven outstanding members of the digital media team at Hearst,” said Chuck Cordray, SVP and general manager of Hearst’s digital unit. “They have all been instrumental in making our online business a success and we’re confident that they will shine in their new roles.”

Earlier: Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com