Martha Stewart Living Omnimedia has announced some staff changes as part of efforts to align the sales team around individual brands.

Peter Medwid has been named senior vice president and publisher of Martha Stewart Living. Medwid most recently served as vice president, publisher of Sunset and Coastal Living at Time Inc.

Christina Cranley has been promoted to senior vice president and publisher of Everyday Food and Whole Living. She served most recently as vice president, Integrated Sales. Amy Wilkins will continue in her role as senior vice president and publisher for Martha Stewart Weddings.

“We will continue the successful integrated sales approach that has been a foundation of this company, while now aligning our sales teams more specifically around our individual brands and their unique personalities and attributes,” said MSLO’s chief revenue officer Joe Lagani.