Jeff Levick, AOL’s head of sales, Lauren Hurvitz, head of public relations, and Kathy Andreasen, AOL’s HR exec, are all departing the company. Levick, who was responsible for the company’s overall advertising strategy since 2009, is the biggest shocker here.

According to Ad Age, Tim Armstrong, AOL’s CEO, explained Levick’s departure by stating, “[This] is about simplifying the organization targeted around pretty simple outcomes, which is we want to be a leader in the digital content space and a leader in digital advertising.”

Apparently Levick wasn’t making that happen.