Adweek has named Lisa Granatsein as its new Managing Editor. Granatstein comes to Adweek from Mochila, a content syndication network and platform, where she had been since 2008.
The move actually marks a return to home of sorts for Granatstein; she previously worked for Adweek’s sister title Mediaweek for over a decade.
Jim Cooper, Adweek’s Executive Editor, was happy to announce the hire. “Few in this business have Lisa’s editorial instincts and breadth of knowledge,” said Cooper. “Her wealth of experience in the media, and across platforms, will be a significant component to our commitment to top-level, comprehensive industry analysis.”