branding01.jpg
Is there joy in being a stalker/hustler? Ask Julia Allison.

Internet personality Julia Allison earned her billing last night at mediabistro.com’s panel discussion “Personal Branding Redefined.” That’s not to say the other headliners — Gary Vaynerchuk of Wine Library TV and 1938 Media’s Loren Feldman — didn’t deliver, but they were no match for ubiquitous talking head Allison. Held at Manhattan’s new 92Y TriBeCa, the event drew more than 100 attendees: some wannabe brands, some suits seeking marketing pointers.

Festooned in a bright pink top and substantial black heels, Allison — when she wasn’t sitting with her white lapdog slung across her — embodied one of her main tips of the night during her presentation: “Walk with purpose,” she said. “You can get away with just about anything.” Such as?

Read more