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Posts Tagged ‘Mark Glaser’

The Alternate Future of Print

crystal_ball2_bmwPreview.jpgNot everyone is wallowing in the doom and gloom state of the newspaper industry! Over at Media Shift Mark Glaser has created a guide to some alternative business models that might save print from itself. Here are some of his suggestions:

  • Blog networks: Aggregate blogs written by staffers, freelancers and readers. These blogs generate more page views that can be monetized with targeted ads, especially if the blogs are focused on specific topics like sports, health or politics.

  • Customized Papers: Print is far from dead. Many newspapers can use technology to offer up customized print pages — with ads — for readers, or hyper-local editions of their papers. A Brazilian paper recently let readers design their own front page(!).
  • Multimedia Ads: Many newspaper sites have been highlighting audio podcasts and video reports from staffers. It’s a great way to use the power of the Internet, and also a way to bring in new types of online advertising.

See the full list here.

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Alternative Business Models for Newspapers…Because Uhm….We Need Some

mark glaser head.jpgMark Glaser, over at Media Shift has compiled some alternative business models for newspapers. Apparently, the Victorian business model is rusted through…and unrecognizable as a business or a model.

Are we being dramatic? Only slightly.

Anyway, Glaser delves into the various models bouncing around including Blog Networks, Classified Networks, Crowdfunding, Customized Papers, Hyper-Local Ads, Local Portal, Multimedia Ads, Niche Sites, Non-Profit and Paid Content.

We used to tout the non-profit model stating,”You don’t see NPR laying people off.” That was before they announced they were laying people off. So, don’t ask us. We just work here.