crowdsourcing-cartoon.jpgMediaPost‘s Maryanne Conlin wrote a post today about crowdsourcing, a technique employed by corporations that costs them less than it would to hire outside consultants. By calling on a green blog/mom community to help develop a non-profit project, Conlin claims “When they get passionate about something, they can compete with the best of social media marketers by creating and executing strategies that work to advance their wants and needs.”

But is it ethical?

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