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Posts Tagged ‘Matt Blank’

Bravo ‘Newlyweds’ Alaska and Kim Dish on Reality TV Instafame

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While it was a bit more subdued than usual at Michael’s today with some of the glitterati off to Cannes and a few others up in Greenwich watching Prince Harry play polo (our invite must have gotten lost in the mail),  the usual mix of editors (Anne Fulenwider, Lucy Danziger) and media moguls (David Zinczenko) were in full power lunch mode celebrating each other’s successes and hatching their next big deals.

I was joined today by Kimberly Cherebin and Alaska Gedeon, stars of the new docu-series Newlyweds: The First Year, which premiered May 6 on Bravo. Also in attendance were the network’s PR marvels, Jennifer Geisser and Julia Nietsch, as well as the happy couple’s manager, Camille White Stern. The show is a hit, having snagged over 1 million viewers for the first episode. With Kimberly stuck in traffic en route from the studio where she was styling Justine Skye‘s new video, I got a chance to chat with Alaska first. I asked him what in the world would possess anyone to allow cameras to follow them during their entire first year of marriage. He told me he’d been absolutely opposed to doing the show at first, and Kimberly asked him “about six or seven times” before he finally agreed. Looking back on the experience (shooting wrapped earlier this year), Alaska said having the details of your daily life play out for all the world to see “forces you to raise the standard of who you are: how you treat others and especially how you treat your wife.” He then added brightly, “It’s like a mirror and like therapy.” So did he like everything he saw reflected back at him? “I just don’t think I’m that big of a jerk,” he said with a laugh. (After meeting him, I’m inclined to agree). “My sarcasm doesn’t always read well on camera.” He also told me that it wasn’t until after he viewed the scene where he and Kimberly discussed their bi-coastal marriage that he realized just how “heartbroken” Kimberly was at the prospect of their separation.

Alaska Gedeon, Kimberly Cherebin and Diane Clehane

When Kimberly arrived, I asked her why she was so enthusiastic about  doing the show, and she admitted that she didn’t exactly know what she was getting into. “At first, I thought it was one of those David Tutera>-type ‘planning your wedding’ shows, and I thought that would be fun, but it was nothing like that,” she explained. Once she did understand that she and Alaska would be agreeing to 10-hour shooting days over the course of year and be required to use their ‘Couples’ Cam’ on each other to capture intimate moments (not that kind, silly), she remained undaunted. “It seems like when you see marriages on TV you either see these fairy tales or something pretty terrible. We have really ‘extreme’ careers, and this was a chance to show how you balance it all.” 

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Isabella Rossellini’s Animal Instincts

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There are lunches at Michael’s and then there are lunches at Michael’s. Today I joined Isabella Rossellini at Table One and had a fascinating conversation with her about aging, celebrity, fashion and gay geese. Stay with me … these seemingly disparate topics are all connected.  Ostensibly there to talk about Mammas, her new series for Sundance Channel which looks at the ways different creatures use their maternal instincts in nature, Isabella did get around to the topic eventually. Yet, there was no feeling of the usual PR spin to the lunch which was attended by a handful of journalists who sat enthralled by her stories of her days as an actress and model and her charming tales of growing up in Rome as the daughter of iconic actress Ingrid Bergman and director Roberto Rossellini.

“The image I have of myself doesn’t correspond to the image people have of me,” she said. “I live on Long Island and I don’t go to fancy parties and premieres. I don’t like that aspect of celebrity. I never said, ‘When I grow up I want to be a celebrity.’” She didn’t have to.  Between her famous parents, ex-husbands (Martin Scorsese and model Jon Wiedemann), her celebrated career as a model and 14-year run as the face of Lancome before the brand dismissed her in 1996 for being ‘too old,’ and her unforgettable turn as tortured nightclub singer Dorothy Vallens in David Lynch’s Blue Velvet, she secured a permanent spot in our collective consciousness without employing any of the usual contrivances associated with modern celebrity.

Isabella Rossellini and Diane Clehane

When she showed up to join the small group of journos gathered to meet her (I was lucky enough to score the best seat in the house right next to the guest of honor!) the conversation first turned to fashion as Frazier Moore asked her who designed her understated ensemble of a wool tweed cocoon coat,  navy mandarin collared silk jacket, foulard blouse and simple slacks. She gamely removed her coat to reveal the impeccably tailored pieces designed for her by Christina Bomba in Italy. “It’s less expensive than Donna Karan or Dolce & Gabbana, and I like that I can pick the fabric and have it made just for me,” she said. Isabella told us she can’t relate to the fashion-celebrity complex which has turned the red carpet into big business. “When Mama got dressed for the Oscars, she wasn’t solicited by designers. She didn’t have a committee of business people telling her what to wear. She was loyal to one or two Italian designers, and, when they could no longer make dresses for her, the costume designers from her films created something unique.”

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Matt Blank, Dennis Basso and the Story Behind Meghan McCain’s Latest TV Project

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Last week,  it was all about authors and agents, and today it was television titans’ turn in the rotating cast of characters that is Wednesdays at Michael’s. Tonight when Liz Smith hosts her annual kick-off for her Literacy Partners’ initiative, the joint will be jumping with social types like Diane von Furstenberg (who, we hear, recently broke her shoulder skiing and is, no doubt, sporting a fashionable sling) and her Vespa loving hubby Barry Diller, Cynthia McFadden, Cornelia Guest, Calvin TrillinNan Talese and Gay Talese. We won’t be there to trade air kisses with the glitterati, because we’ll be chatting up our favorite Bravolebrities at their upfront party across town (Giggy, that means you!).

Today I was joined by Evan Shapiro, president of pivot (yes, with a lower case ‘p’) the new cable network targeting the all-important millennial audience  launched by Participant Media, the production company responsible for an impressive slate of projects, including An Inconvenient Truth, The Help and Steven Spielberg‘s Lincoln. Participant chairman and founder Jeff Skoll and CEO Jim Berk tapped Evan to spearhead the company’s expansion into television in May of last year. Prior to that, he had served as president of IFC and Sundance Channel where we was responsible for award-winning program, like the buzzed about Portlandia.

I could barely keep up with Evan, whose passion for his latest gig was evident from the moment he sat down. The incredibly youthful 45-year-old father of two teenage girls told me running pivot is his “dream job,” because he’s doing more than creating what he considers groundbreaking television. “Ten years ago I would have said my dream job would have been at NBC or CBS.  Today, it’s this job because we’re doing something that’s going to have an impact on the world.” Evan dismisses the notion of millennials as spoiled and entitled and instead compares them to ‘the greatest generation’ saying, “Like ‘the greatest generation,’ they have been handed a series of events not of their own making, and, post 9/11 and the Great Recession, they have a real sense of their place in the world and want to make a difference.”

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Joe Kernen Settles a Bet, Plus the Return of Michael Wolff

1003_mockup.gifThreats of yet another winter storm (We’re begging for mercy!) didn’t keep the faithful from Michael’s today. In fact, the dining room was even more crowded than usual as some of the city’s biggest hot shots cooled their heels at the bar and in the lounge as they waited to be seated among the power brokers and media mavens. There was plenty of air kisses and glad handing among the talking heads (Joe Kernen, Rosanna Scotto), television titans (Matt Blank, Henry Schleiff) and fashionable folk (Julie Macklowe). After all, what’s the point of having a power lunch in this town if the right people aren’t there to see it — or write about it? Happy to oblige.

PR maven extraordinaire Catherine Saxton, who has represented some of Manhattan’s most well known swells (and how do you think they got that way?) invited me to join an eclectic and energetic group for lunch today. I was seated between Khashy Eyn and Daniel Hedaya of Platinum Properties and nearly got whiplash as I listened to these real estate wunderkinds regale me with tales of their incredible success since launching their firm in 2005. (Khashy, the firm’s CEO and co-founder, is 31 and Daniel, the president, is all of 26.)  Khashy, who has been in real estate since he was a teenager, came to the United States from Iran when his family fled during the revolution. Daniel, who grew up in Great Neck, dropped out of culinary school before landing a job at a boutique brokerage firm.  Khashy and his sister, co-founder and COO Dezireh Eyn (“The brains of the operation,” says Khashy), launched the company and later tapped Daniel to join them.

(Left to Right) Daniel Hedaya, Diane Clehane, Khashy Eyn, Christian Giovanni Curato, Catherine Saxton and Vicki Downey

Daniel, who will appear in episode seven of  the new season of HG-TV’s Selling New York, told me high rollers and regular folk get the same stellar treatment from the firm.  ”Whether our company is working with a client looking for a $2,500 rental or someone selling a $50 million property, we provide the same level of service. It is very important to us that everyone of our clients receive the same high level of concierge service from us. Manhattan real estate is unlike other markets in the country where the agents handle so many parts of a transaction. Here, we sell or rent the property, negotiate the deal and turn it over to an attorney. But many of our clients want us to handle everything and we do.”

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Tory Burch’s Ex Dines With Ron Perelman; Kelly Bensimon Goes Back to School

1003_mockup.gifAs much as we’d like to, we can’t deliver dish from Oscar winners (Shirley MacLaine) and supermodels (Naomi Campbell, Coco Rocha and Karolina Kurkova) every week. After a head-spinning cycle of chats with A-listers, the celebrity quotient at Michael’s was of the low-wattage variety today with reality television refugee Kelly Killoren Bensimon and comedian Robert Wuhl representing the famous (infamous?) contingent. We suspect after the Academy Awards and most schools’ winter breaks are over next week, things will be back to the usual Fellini-esque circus at 55th and Fifth.

I was joined today by SELF vice president and publisher Laura McEwen and the magazine’s director of public relations, Lauren Theodore. It was a fortuitously timed lunch (isn’t it always?), because the newly reinvigorated title is on a roll. Even before our lunch, the colorful cover of the March issue featuring starlet of the moment Julianne Hough caught my eye. It turns out, the issue debuted a new, more “extroverted” all-black logo which seems to capture the forward motion of the Conde Nast title perfectly. Since its launch in 1979, the magazine has been the bible for young fitness-focused women. Now, says Laura, the title has stepped up its mission and embraced a more encompassing philosophy of “Body/Looks/Life.”  ”They are all inseparable today,” explains Laura. “When it first launched, SELF started a movement but now it’s a way of life that has gone mainstream.”

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Moguls on the Menu: Brian Grazer, Tom Freston and Isaac Mizrahi

1003_mockup.gifWe missed LL Cool J by a day. Oh, well. That’s the great thing about Michael’s: If it’s Wednesday, you can pretty much count on an interesting scene.

Today, there was plenty of tasty people watching. On the menu: Brian Grazer and Tom Preston (together!), one of our favorite designers (Isaac Mizrahi, who, we’re happy to report, wasn’t wearing those unfortunate sandals he chose for a recent appearance on QVC) and, just for good measure, a random reality star (Ramona Singer who, was no doubt dishing the dirt on the newest Housewives to join the New York City catfight. This season’s previews look downright scary!)

I was joined today by EIC Dara Caponigro and publisher Jennifer Levene Bruno, the dynamic duo at the helm of  Veranda, a magazine devoted to showcasing the homes, gardens and passions (by which we mean plenty of jewelry) of the moneyed but genteel set. The typical reader’s median household income is $149,000. Veranda isn’t a magazine to flip through while you’re in the elevator on the way to your apartment, but is best enjoyed sitting in your living room sipping a glass of wine. Get the picture?

This year marks the magazine’s 25th anniversary, and Dara just celebrated her second year at the helm, having assumed the title from founding editor Lisa Newsom, whose new book The Houses of Veranda is a stunning coffee table tome. Dara, formerly a founding editor of Domino (another one of our favorites!) told me she had long been an  admirer of Veranda‘s “gracious tone” and wanted to continue with the magazine’s mission to “make Veranda about living well through the lens of home.” Since taking the top spot on the masthead, she’s expanded the book’s jewelry coverage (“Our readers are collectors”) and “beefed up the front of the book.” I told her I loved the “Personal Luxuries” column where style makers from around the country share their lists of must-haves from perfume to pillows. “That’s one of our most popular features,” said Dara whose love of gracious living was something she inherited from her mother who was a decorator.

Jennifer, who is only the magazine’s second publisher, is equally enthusiastic about the book. “Everything in the magazine is carefully curated,” she told me. Advertisers obviously like what they see. In Jennifer’s first full year with Veranda, ad pages were up 17% with over 95 new brands.

Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno
L to R: Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno

Dara and Jennifer have been working as a team for about 18 months. “[Hearst president of marketing & publishing director] Michael Clinton knew what he was doing,” said Dara. The duo spends a lot of time traveling around the country hosting panels with industry leaders and talking to readers.

Some of their stops this year have included Atlanta (“The women in the south love dishes!” said Dara) and Los Angeles, where they hosted a ‘Bucket List’ panel on decorating with celebrated designers, including Mary McDonald of Bravo’s Million Dollar Decorators. Their winning formula is obviously working. Published six times a year,  newsstand sales are up 7 percent and, says Jennifer, 35 percent of the ad pages year-to-date through July-August are ”new business.” See, gracious living does pay.

Here’s the rundown on today’s crowd:

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A Regis & Kathie Lee Reunion, Plus Harold Ford Jr., Carl Bernstein and Star Jones

1003_mockup.gifI love it when Michael’s is firing on all cyclinders. After a nasty bug kept me away from 55th Street last week, it was good to see the dining room jam packed with celebs of all stripes. Everywhere you looked there was a famous face — Kathie Lee Giffordwas first on the scene and did double duty. She had a glass of wine at the bar with Eduardo Verastegui and then joined the party celebrating Charlene Nederlander‘s birthday in the dining room. Between bites, she caught up with her former co-host  Regis Philbin, who was today’s most popular celeb among the high-wattage crowd and was nice enough to pose for a whole lot of pictures.

While waiting for my lunch date, I chatted with my Greenwich neighbor Kathie Lee about her kids (son Cody Gifford is graduating from USC Film School and Cassidy Gifford is graduating from high school). We both agreed that kids today are under more pressure than ever before and are being buried under mountains of homework (my first grader gets an hour’s worth every night). Kathie Lee told me her honor student daughter has passed up numerous opportunities to pursue her love of acting in order to keep her grades up in school.  But Kathie Lee has always made a practice of taking her kids out of school when there was an opportunity to experience something not found in books.  “I think that’s so important for kids. Some of the most important things I learned as a child I learned outside the classroom.  We’re not letting kids be kids.” I couldn’t agree more.

When Kathie Lee went off to join her pals, I watched the dining room fill up with plenty of boldface names, including Harold Ford Jr., Star Jones and late arrival Carl Bernstein. I grabbed Harold before he sat down to lunch to ask him what he thought of the heat the president is getting from his opponents for his secret trip to Afghanistan on the anniversary of the killing of Bin Laden. “I think the race will pivot on the issues of the economy and jobs,” he told me. “But I’m all for defining what the ten year plan with Afghanistan will be. If there’s one thing that both republicans and democrats agree on it’s getting out of Afghanistan. If the media wants to blow up one issue, that should be it.”

Eduardo Verastegui, Kathie Lee Gifford and Regis Philbin
Eduardo Verastegui, Kathie Lee Gifford and Regis Philbin

I was joined today by Bernard Clair, one of Manhattan’s most sought after divorce lawyers among the one percenters. Bernard grew up on Long Island, attended Adelphi University on an athletic scholarship, and graduated from St. John’s University School of Law. Bernard and his law partner penned what came to be regarded as the definitive book on the legal issues facing couples who decide to live together, Love Pact.  In a bit of fortuitous timing,  Bernard met famed matrimonial attorney Marvin Mitchelson whose claim to fame at that moment was creating ‘palimony’ and found himself handling the Mitchelson’s New York based cases by the ripe old age of 30.   Bernard, who has consistently been named one of the city’s “Best Lawyers” by New York magazine, has handled plenty of headline-making cases, representingCarolyne Roehm, Georgette Mosbacher and Jocelyn Wildenstein (aka The Cat Lady) when their marriages imploded.

There’s been so much talk about celebrity hookups and uncouplings lately that I hardly knew where to start, so I decided to jump in with deconstructing the upcoming Brangelina nuptials. “I’m sure there’s a 500-page pre-nup,” Bernard speculated, ”which makes sense when there’s 1,200 kids in the mix. I have no doubt in the world that the timing for the wedding will depend on when the prenup is executed.” On the Kim Kardashian-Kris Humphries 72-day publicity stunt wedding, Bernard offered this: “She’s not necessarily upset it’s being held up because of his claim of fraud that he was bamboozled. It’s keeping her name in the papers.” As for the hapless basketballer’s hopes of getting his $2 million ring back, he can forget it. “You never get the engagement ring back.” Oh, well. Better luck next time.

In this 24-7 media age, there are a whole new set of issues when it comes to celebrity divorces, Bernard told me. Namely, the unwanted attention these cases draw to the children of high-powered couples. “Most courtrooms are open to the public. The idea is Jeffersonian, but divorce law was not part of Thomas Jefferson’s ideals. Today, the open courtroom brings kids into the fray, because the media covers every aspect of these cases and that includes kids. Everything is grist for the mill.” Bernard’s suggestion for a legal remedy: “I think we should revisit the idea of closed courtrooms for the most contentious divorce cases.”

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Back to Business With Norma Kamali, Jeanine Pirro and William Lauder

1003_mockup.gifSpring break is over, so it’s back to business for the movers and shakers at Michael’s. Today’s crowd was the usual mix of media mavens (Keith Kelly, Jonathan Wald), stylistas (Norma Kamali, John Galantic) and money men (William Lauder), with plenty of strivers and a slew of pretty young things thrown in for good measure.

I was joined today by Kelly Langberg, who I met at Michael’s last month when she was celebrating her birthday at Table One with her nearest and dearest. When I got a gander of the fabulous jewelry she was wearing, I just had to go over to get a closer look. It turned out that Kelly had designed the pieces herself and had a thriving  business selling the beautiful bling to her well-heeled clients. At today’s lunch, Kelly explained how her jewelry inadvertently served as a launch pad for her now four-year-old business as the makeover maven to Manhattan’s chic set.

Having had a successful career pre-motherhood in investment banking and commercial real estate, Kelly was looking for something new that would allow her to have more time to spend with her children when they were little. Some years ago while on vacation at a swanky resort,  not one, but two different women who she’d run into over the course of her stay and admired her personal style asked her if she’d accompany them (separately) to the hotel’s pricey jewelry boutique to pick out something fabulous. “It was so random,” Kelly recalled, “but I did it for fun and wound up having things made for them at a fraction of the price. I thought to myself, ‘I think I found a business.’”

Diane Clehane, Michael McCarty and Kelly Langberg
Diane Clehane, Michael McCarty and Kelly Langberg

In no time at all, Kelly found herself advising her jewelry clients on everything from their hairstyles and makeup to plastic surgery options. “I’d show up at apartments to talk about jewelry and a client would say, ‘What do you think about my neck? What should I do with my hair?” said Kelly.  ”In 20 years in business, people have shown me just about everything you could imagine. I’ve seen it all.”

The enterprising Kelly decided to turn her exhaustive knowledge of the beauty business (“The best doctors, stylists, makeup artists — I know them all”) into a bonafide business. Today, she works individually with every client, listening carefully to their desires and needs (“A lot of this is therapy”) and even accompanies them to doctor’s offices and salons to ask the tough questions or just give her honest opinion on what works and what doesn’t.

While Kelly advises the creme de la creme of Manhattan on the very best places to go for those big ticket items like plastic surgery (she’d just come from a surgeon’s office with a client) and cosmetic dentistry, she is completely obsessed with helping clients find the perfect hairstyle. ”It all starts with the hair,” Kelly says. “You could have a great smile, terrific posture and a great wardrobe. If your hair is wrong, it’s all wrong.” As if on cue, proprietor Michael McCarty came by (he and Kelly go way back) to say hello, and we complimented him on his new, shorter locks which we decided made him look downright boyish. He told us his wife Kim McCarty had suggested he try her stylist who recently relocated from London to Malibu, where the couple lives. “I have a great person for you here in town, because you need one when you’re here,” Kelly told him. “I’m taking you over there. Let me know when you want to go.” And that was that.

Here’s the rundown on today’s crowd:

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Harvey Weinstein Leads the Movie Mogul Charge

1003_mockup.gif Any Michael’s regular worth his or her weight in Cobb salad knows that on any given Wednesday you can find the who’s who of media in the dining room. Today we spotted a talking head (Andrew Ross Sorkin) and bestselling authors (Linda Fairstein, Karin Slaughter) but were really struck by the Hollywood on the Hudson feel of today’s lunch. Everywhere you looked there were movie moguls (Who’s hotter than Harvey Weinstein at this moment?) and studio suits breaking bread with money men (read: possible investors), we’re sure, in hopes of cooking up some big deal. We’ve noticed that there is an increasing number of movie moguls (both real and the wannabe variety) making the scene on Wednesday lately, which may account for the marked uptick in glad handing and air kissing.

I was just about to sit down with my lunch date, producer Thierry Daher to talk about his new film, God Save My Shoes and the film’s publicist Miriam Driot when producer Beverly Camhe came over to introduce me to Shawn Bercuson who, she noted, “was the talk of Sundance.” It turns out that Shawn, one of the original members of the team that started Groupon, launched a new site last year  perfect for the new ways we watch movies. Prescreen.com is a curated video on demand platform designed to promote and showcase premium content. Shawn tells me the site is the first to provide long form premium content through Facebook Open Graph intergration in the U.S. When he was at Sundance, he discovered there was no platform for aggregating the festival’s trailers and viola! Now there is. When I introduced him to Thierry, they had plenty to talk about, and by the time the group adjourned to our respective tables everyone had each other’s business cards. Who needs Los Angeles?

I was eager to hear the story behind Thierry’s latest documentary which explores the fascinating relationship between women and their shoes. His previous release, Just for Kicks, explored the sneaker phenomena and the origins of Nike Air Force One and Air Jordans. “It’s not the athletes that make these shoes so popular,” Thierry told me of his discovery. “It’s the hip hop and rap stars.” To wit: Just For Kicks featured Reverend Run, Missy Elliot and Grandmaster Caz. In light of the fact that this was his second documentary on footwear, I just had to ask him  if he had some kind of a foot fetish. Nope, he said. “I’m very curious about other people’s obsessions.” As a recovering Manolo Blahnik addict, I was more than intrigued. Its turns out the idea for God Save My Shoes came to Thierry while he was making Just For Kicks. When he learned that Damon Dash owned hundreds of pairs of sneakers, the thought occurred to him: If this is what the guys have in their closets, God only knows what their wives own. Clearly, he was on to something.

Diane Clehane, Thierry Daher and Miriam DroIt
Diane Clehane, Thierry Daher and Miriam Driot

Thierry told me he spent a year writing the film’s treatment during which time he unearthed just about anything ever written on the subject and sought out women to bare their soles. The film features interviews with Kelly Rowland, Fergie of The Black Eyed Peas and Dita Von Teese who bare all about their devotion to shoes. Celebrated poker player Beth Shak, who owns over 1,000 pairs, opened up her extraordinary closet.  He also features another ‘star’ who was literally born to wear high heels: Barbie. (I won’t spoil it for you, but you’ve just got to watch). Designers Christian Louboutin and Manolo Blahnik weigh in on their cult following and the curious bond between women and shoes.

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A Party for Emily Blunt & Ewan McGregor; Katie Couric Holds Court

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It’s been a pretty wild winter at Michael’s. Far from suffering from the seasonal doldrums, the place has been operating on full tilt every Wednesday with a fresh array of A-listers that always make for some pretty good people watching. Today was no exception.

Besides the jam packed dining room filled with boldface names, Peggy Siegal was hosting a party for Ewan McGregor and Emily Blunt to celebrate the release of their latest picture, Salmon Fishing in the Yemen. I caught up with Emily (I loved her scene-stealing turn with Anne Hathaway in The Devil Wears Prada) when we both stopped by Katie Couric‘s table to say hello. “It is a bit unusual,” Emily said when I asked her about the movie’s quirky title. “I’m hoping that it will make people want to check it out and see what it’s really all about. It’s really a lovely love story.” I saw the trailer, I told her, and it does look pretty romantic. “It is! I hope people will like it.” Emily has been making the rounds to promote the film and has a funny Q&A in this week’s New York magazine where she talks about she and her husband, John Krasinski (the cute guy on The Office) being neighbors with Jimmy Kimmel. Everyone, it seems, loves her hubby including Katie. “He’s just so adorable,” Katie told Emily, who could hardly disagree.

Katie Couric with Ewan McGregor and a host of well-wishers.

I was joined today by Bravo’s newest reality star, matchmaker Lori Zaslow, whose show Love Broker premiered this week, Bravo’s SVP of Communications Jennifer Geisser, and communications manager Ryan McCormick. I caught Lori’s first show and her Monday night appearance on Watch What Happens Live! A new Bravolebrity is born!

The White Plains native and former executive recruiter started her matchmaking business, Project Soulmate, in 2009 with childhood friend Jennifer Zucher and wasn’t looking for TV fame when Bravo came calling. Andy Cohen loved her “big personality” and was determined to get her on-air. ”Bravo loves the love space,” Lori told me. After an eight-month courtship, she finally relented and agreed to do the show. The series was shot in eight weeks last summer. Lori admitted being a little nervous about seeing the finished product. Based on  the first episode, it seems she had nothing to worry about. In the days since the premiere, she’s been deluged with calls from folks looking to make a love connection, including plenty of mothers looking to find mates for their sons. Says Lori, “I realize just how good this could be for our business.” Yup.

The married Manhattan mother of two told me that she’s always been a “natural connector” matching friends, family and strangers with potential mates, ‘Mommy’ friends, nannies and even housekeepers. But she’s clearly most passionate about helping people find love. “No one can’t live without love. It’s scientifically proven that married men live 10 years longer than single men,” she says. “Why isn’t love put first in people’s lives? Today people are working so hard on their lives and careers, but they don’t make time for love. It’s all about striking the right balance.” Lori works exclusively with New York clients, so I asked her why it’s so hard to find the right person in Manhattan. “It’s so easy to meet people here, but it’s really hard to connect,” she explained. “There are too many distractions.” That’s where she comes in. Most of her clients (“98 percent”) are men, and she needs “20 times the amount of women” in order to find the right mate for those looking for love. How does she do it? ”I’m fearless when it comes to love,” she says.  ”I will always go up to anyone who looks interesting and ask, ‘Are you single?’ Most people are flattered. Who wouldn’t want to meet someone great if they’re looking?”

Lori says that there is no bad place to meet “your soul mate” —  it’s just a matter of being open to the experience. The gym, Whole Foods on Sunday nights when most men do their shopping, and even jury duty are fertile ground. Just don’t go looking in places where you wouldn’t ordinarily go. ”Don’t join a runners’ club if you hate running,” she advises. “Like goes to like. Be who you are. Enjoy yourself and enjoy your life.”

Here’s a rundown on today’s crowd:

1. HollywoodLife.com editor in chief Bonnie Fuller and PMC vice chairman Gerry Byrne. In attendance: BuzzFeed founder Jonah Peretti, Ann Lawlor, The Weinstein Company’s Meryl Poster, fashionista Fern Mallis, Mesa Global’s Mark Patricof, style expert Jill Martin, AdWeek‘s Lisa Granatstein and HollywoodLife.com publisher Carlos Lamadrid.

2. Terry McDonnell and CBS News This Morning‘s Gayle King

3. ‘Mayor’ Joe Armstrong, who was brandishing a cane. A little birdie told me the mayor was hobbled by too much bronco busting. Be careful out there!

4. Wowowow.com’s Joni Evans and Liz Smith. Great to see you!

Katie Couric and Cindi Berger
Katie Couric and Cindi Berger

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