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Posts Tagged ‘Maureen Polo’

Former Reader’s Digest VP Wildman Joins Bonnier

wildman headshot.jpgMark Wildman is leaving Reader’s Digest to join magazine publisher Bonnier Corp. as senior vice president of corporate sales and marketing. Wildman was most recently vice president of integrated marketing at Reader’s Digest Association, but his replacement, Maureen Polo, was announced last week. He will start at Bonnier on November 6.

While at RDA, Wildman worked to establish the integrated sales and marketing group for the company’s Food & Entertaining Affinity. Before joining Reader’s Digest in 2007, Wildman worked as executive director at Conde Nast Media Group.

“Bonnier is a strong, forward-thinking organization with more than 50 consumer media brands like Saveur, Popular Science, Field & Stream and Parenting,” Wildman said. “As consumers continue their shift toward real and meaningful, the Bonnier brands are very well-positioned, delivering specific well-defined audiences which are highly engaged and emotionally invested in the content.”

Full release after the jump

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Reader’s Digest Names New Integrated Sales VP

maureenpic.JPG Reader’s Digest Association is making good on its promise of major restructuring after filing for Chapter 11 bankruptcy earlier this year.

Despite layoffs late last month, today the news is good at the Reader’s Digest publisher, with Maureen Polo announced as the new VP of Integrated Sales and Marketing for the company’s U.S. Affinities, replacing Mark Wildman as of November 9.

Before joining RDA in 2007, Polo worked in sales for Condé Nast Media Group, Domino and Self, and she started her career at This Old House.

Polo will be working in RDA’s recently created U.S. Affinities division, led by Suzanne Grimes, which combined the company’s Food & Entertaining group with a Home & Garden affinity last month.

Full press release, after the jump.

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