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Posts Tagged ‘Maury Povich’

WPIX Loses to WNYW and Year-to-Year in February Sweeps

It’s the sweeps that never end–at least at FishbowlNY. Every station finding their own spin to throw a flag on a declare victory (watch for promos coming to a TV near you!).

Channel 11 did not win against rival WNYW at 7 a.m., 8 a.m., or 10 p.m. And making it worse, Channel 11 didn’t even improve upon its numbers from the February 2011 sweeps.

Starting at 4:00 a.m., where WPIX remains the only station with a morning newscast that early–and perhaps we can understand why. PIX News at 4 averaged a .4 rating and 2.6 share in Households. A year earlier the newscast managed a .6 and 3.9.

Channel 11 lost to all competitors (other than informericals) with the exception of a TMZ rerun on WNYW/Channel 5 (.4/2.3).

It was no abberation for WPIX. At 5 a.m. with the station averaged a .6 and a 3.5 in Households, as opposed to a .8 and 4.6 share 12 months earlier. WPIX lost to every other news program.

Same result, different hour. At 6 a.m., Channel 11 averaged a .8 rating and 3.7 share of Households. It’s once again a drop off for WPIX from the February 2011 survey: 1.0 and 4.3.

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Dan Rather, Steve Kroft and An Encore Appearance by John Legend

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I got several emails last week when I was on vacation alerting me to John Legend‘s presence in the dining room. “You’re missing him!” texted one faithful “Lunch” reader. “Oh well,” I thought, “next time.” Imagine my surprise when the singer magically appeared in the dining room today and even shot me a big smile on the way to his corner table. How thoughtful of him to schedule a return engagement on a Wednesday!

I was joined today by uber publicist Judy Twersky and her agency’s account supervisor, Jennifer Bristol, who I met in this very dining room through our mutual friend, Diane Dimond. A little birdie told me that Judy knows just about everybody and has represented a very interesting mix of famous folks so I knew lunch would be fun. I wasn’t disappointed.

Judy, who once toiled as media director for Ogilvy & Mather, started her own firm in 1992 and has had an impressive roster of clients, including Maury Povich, Dr. Andrew Weil and none other than actor James Earl Jones. (No word on how he felt being banished to the bleachers at the Oscars while Kermit the Frog and Miss Piggy took to the stage). Judy, who tells me she gets most of her clients through word of mouth, specializes in authors but also handles her fair share of celebrities. Her current client list includes former CIA agent-turned-photographer Hank O’Neal, who has traveled the world chronicling street art. His new book, aptly titled XCIA’s Street Art Project (Siman Media Works), will debut in March along with a mobile app. None other than Tony Bennett praises Hank’s work as “one of the greatest contemporary works of art I have ever experienced.”

Jennifer Bristol, Diane Clehane, Judy Twersky
Jennifer Bristol, Diane Clehane and Judy Twersky

Judy also reps pianist Richard Glazier, whose PBS special, “From Ragtime to Reel Time: Richard Glazier in Concert” premieres on stations around the country next week. Judy first met Richard on a TCM cruise and was enthralled by his skills as a raconteur as he regaled the audience (who stayed up way past their bedtimes) with the stories behind the “Great American Songbook” and tales of his childhood friendship with Ira Gershwin. Richard is coming to New York next month to be feted by violinist Joshua Bell.

Speaking of great parties, Judy’s 60th birthday bash made “Page Six” recently with the news that Paul Shaffer wrote a song especially for her to mark the occasion. (Paul’s wife Cathy is Judy’s best friend, and Judy is now managing the couple’s 19-year-old daughter Victoria Shaffer who has aspirations to host her own talk show). Her good pals also arranged for The Naked Cowboy to come in and sweep her off her feet (literally). “You can book him for 15-minute sessions,” Judy told me with a laugh. “I couldn’t believe it.” Who needs birthday cake when you can be serenaded by a man in his underwear?

Here’s the rundown on today’s crowd:

1. Dan Rather and another important looking gent we didn’t recognize

2. Peter Brown

3. 60 MinutesSteve Kroft and  journo Jackie Leo, engrossed in some important looking papers

4. John Legend (in jeans) and Warner Music Group CEO  Lyor Cohen

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Extensions for WPIX Mainstays Jerry Springer and Maury

Three syndication favorites, and regulars on the WPIX daytime lineup,  are coming back.

Maury hosted by Maury Povich, The Jerry Springer Show, and upstart The Steve Wilkos Show get extensions through September 2014 through distributor NBC Universal Domestic Television.

The trio of shows make up a three-hour block of WPIX weekday programming from 10 a.m. to 1 p.m.  

For the 2009-10 season, Maury, now in its 13th season, had a 11 percent gain overall, and was the number one syndicated talk show among adults 18-34.  The Jerry Springer Show posted a 1.3 rating, up 18 percent in households from a year earlier, and The Steve Wilkos Show, now in its fourth season, jumped 20 percent from a year before, according to NBC.