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Posts Tagged ‘Michela O’Connor Abrams’

Dwell Increases Its New York Presence

Dwell is increasing its mark on New York. The magazine is setting up permanent shop at a new office at 192 Lexington Ave. (in case you feel like stalking) that will double the capacity of its current office, at 8 West 36th Street. The move will happen early next month, and a full Dwell creative team will migrate there by early next year.

Dwell has always been a bicoastal media company, and as we continue to grow, we see an immense upside in having our creative team working together in New York,” said Dwell Media president Michela O’Connor Abrams, in a statement. “This has been a natural progression and we’re thrilled.”

In other Dwell news, the magazine is adding William Lamb as a senior editor. Lamb will join editor-in-chief Amanda Dameron, senior editor Kelsey Keith and associate editor Diana Budds in the Lexington Avenue office.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Magazines Won’t Drive Brands|Times Public Editor Checks In On Game Change|Nate Berkus|Success Of Elle, Food Network Mag|Don’t Work For Free!

BayNewser: Dwell publisher Michela O’Connor Abrams told a media conference last week that in the future, magazines will still be around, “but most of them will be these beautiful pieces that are the calling cards of brands, not the drivers of those brands.”

New York Times: Public editor Clark Hoyt discusses book of the moment Game Change and examines how the Times covered the book (with a review and some articles about related matters, like Sen. Harry Reid‘s apology for his quotes in the book) and whether or not the account in the book about Times columnist Maureen Dowd fact checking her column with David Geffen is accurate.

Hollywood Reporter: Oprah Winfrey sidekick Nate Berkus is set to headline his own lifestyle show this fall.

minOnline: Why are Elle and Food Network Magazine so successful?

Reflections of a Newsosaur: Journalists: stop giving away your work for free!

Dwell Publisher Michela O’Connor Abrams Gives Advice About Building A Community

Michela_923.jpgStrong media brands — like shelter and design brand Dwell — are managing the weather the economic storm by diversifying their content and building a strong and loyal community.

In an interview today on mediabistro.com, Dwell‘s president and publisher Michela O’Connor Abrams — a veteran of high technology and business magazines who joined Dwell at the outset in 2002 — described how she helped attract and build the incredible Dwell community:

“If I had learned anything from working at high-tech and business publications it was this: You serve a community, and you should endeavor to know everything about that community — and I mean everything — no matter what your topic is. Like what kind of running shoes they wear, and scotch they drink, and vacations they take, and where they take them, and what airline they like to fly, and cars they drive; the whole psychographic profile. And then and only then could you really understand how to attract a community and make the most of it on any number of platforms. So we literally drew the model into the business plan that had the Dwell community that we call design-seekers, who are professionals and consumers, in the middle.”

O’Connor Abrams also talked about where she saw Dwell fitting in among other media brands, whether folding Domino was a good idea and what the future holds for the medium.

“In 2002, believe me, everybody in New York, all the agencies and clients, said to me, ‘Call me when your circulation is at a quarter million and call me again when you’re at 500,000, and we’ll work with you then.’ That has changed dramatically. I didn’t give in to that, because I knew it was the wrong thing to do for our model. But the larger media companies did do that. And in order to maintain those circ levels, they did things like charge 50 cents an issue and $3.50 on the newsstand, so when advertising came down, there was nothing to rely on…The reason I believe that print will be here a long time is that we do have a lot of intelligent people in this industry who now realize the folly in chasing an ad base, and they’re now cutting rate bases, as you see.”

Read more of O’Connor Abrams’ insights here.