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Posts Tagged ‘MPA’

National Geographic Dominates Social Media

According to a new report from the MPA, National Geographic is king of social media. The MPA’s first Social Media Report used SocialFlow data to measure which magazines are the most popular on Pinterest, Twitter, Facebook, something called “Google+,” and Instagram. NatGeo crushed the competition, with 56 million total likes and followers combined.

Time was the runner-up in the MPA report, with 20 million total likes/followers. Playboy (18 million), The Economist (18 million), Vogue (16 million) rounded out the top five.

It wasn’t just the total likes/followers that NatGeo dominated. The magazine was number one in every social network except Pinterest (Harper’s Bazaar was most popular).

If other magazines want to have a chance in the next report, they might want to hire some of NatGeo’s social media team. Either that or start posting more pics of lion cubs. They’re cute now but eventually become quite dangerous!

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Stephen Lacy Named MPA Chairman

stephen lacy GStephen Lacy, Meredith Corporations’s CEO and chairman, has been named chairman of the board for the Association of Magazine Media (MPA). Lacy has served as Meredith’s CEO since 2006 and chairman since 2011.

Lacy is succeeding Hearst Magazines president Michael Clinton, who has completed his term as MPA chairman.

“Michael has been a great champion of MPA, and his support and leadership have made efforts like our newly launched Magazine Media 360° cross-platform measurement possible,” said the MPA’s president and CEO, Mary Berner, in a statement. “Steve’s savvy and energy will be yet another boost for this industry as we continue to expand our audiences and our impact.”

Magazine Ad Pages Down Five Percent in First Half

The year’s first half ad page numbers — courtesy of the MPA — are out, and once again, it’s not pretty. Total consumer ad pages dropped 4.9 percent compared to the first half of 2012, and total ad revenue increased by a tiny 0.4 percent.

Healthy ad categories included toiletries and cosmetics (revenue up seven percent, ad pages up three percent) and food and food products (revenue up 9.7 percent and pages up 4.9 percent) so it’s not surprising that magazines fetching those sort of ads did the best.

Prevention, Men’s Health, Women’s Health, Vogue, GQ, Elle, Men’s Fitness, Saveur and HGTV Magazine all had double digit ad page growth. Meanwhile, some glossies saw double digit ad page drops, like Businessweek, Golf World, Forbes, The Economist and Essence.

Tablet ads showed a bit more promise, as iPad units — the only tablet the MPA tracks — jumped by 24.5 percent compared to the first half of last year.

Wenner Media Withdraws from MPA for Second Time

Wenner Media has quit the MPA, magazines’ trade association, for the second time. The publishing house first left the MPA in 1990, pledging only to rejoin if the organization dedicated itself to a revitalization, reports Ad Age. In 2010 Wenner came back, but that stay is over now.

Wenner Media hasn’t offered a reason for its second departure, but it does coincide with the “Power of Print” ad campaign — which was spearheaded by Wenner — ending.

Magazines Slump in 2011, See Three Percent Decline in Ad Pages

New York and People had good 2011s, but the overall industry once again found itself in a rut, as ad pages dropped three percent overall. The fourth quarter of the year was the harshest. According to the New York Times, ad pages dropped eight percent from 4Q in 2010.

Nina Link, President of the MPA, told the Times that there were several factors contributing to the drop off in spending as the year went by:

In the second half of the year, ‘advertisers grew more skittish,’ she said in a statement, as they reacted to economic setbacks like ‘diminished consumer spending’ and ‘wild stock market swings.’

Ad pages in the Food and home furnishings/supplies categories dropped the most in 2011, down 17 and 16 percent, respectively.

If you’re upset about the drop in ad spending, we suggest you go to Broadway and 22nd and pound your fists on Restoration Hardware’s windows. That’ll probably make you feel better.

Magazines See Growth in Ad Pages

Because we like to be the bearer of good news here at FishbowlNY, we bring you this: Magazine ad pages in the first quarter were up almost three percent compared to first quarter 2010.

This marks the fourth straight quarter – starting in second quarter 2010 – that ad pages have increased.

The biggest boost was from the automotive market, which bought 1,692 pages in 2010, but bumped it up to 2,134 this year – a jump of 26 percent. Check out the rest of the numbers on the MPA’s press release.

So there, some good news to end your day. Try to think of this on the subway ride home tonight. Not whether the guy with massive, luxurious neck hair uses shampoo on it.

MPA Releases Web-Sourced Mag Subscription Projections

The Magazine Publishers of America released data from a study yesterday that forecasts an increase in the number of magazine subscriptions sold online this year.

According to the MPA, subscriptions that originate from the Web will make up 22 percent of new business sales for MPA member magazines this year. Last year, 21 percent of new subs came from the Web, with 17 percent and 13 percent coming from the Web in 2007 and 2006, respectively.

The information, which was drawn from a survey of MPA members and their actual and projected sales for this year, also revealed that 14 percent of total subscriptions sales — both new subscriptions and renewals — will come from the Web this year, with a majority coming from magazines’ own sites. Also, subscriptions coming from are projected to increase 35 percent this year.

Full release after the jump

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Recession Puts Media Conferences On Hold

NMA-2009-Lg.gifTraditionally, media types like to party amongst themselves, dress up in tuxedos and eat chocolate fondue and call it an industry confab. But times are tough. As the print media shrinks, so too do the glitzy, pricey conferences.

Both the American Society of Newspaper Editors and the Magazine Publishers of America have canceled their annual meetings this year due to high price tags and low expected attendance.

However, sometimes the show must go on. Last week, the American Society of Magazine Editors held their 44th Annual National Magazine awards dinner, albeit with some modifications — they dumped the popular chocolate fondue, scaled back the cheese bar and decided not to ask attendees to don black tie attire, Forbes reported.

Meanwhile, here at Mediabistro we’re gearing up for a conference of our own, Mediabistro Circus, which is going on as planned on June 2-3. We’ll be there, will you?

What do you think about industry groups canceling conferences and awards banquets? Leave your thoughts in the comments.