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Posts Tagged ‘Nick Fauchald’

AFAR Media’s Trajectory: Self-Funded, Bi-Coastal, Profitable

In 2009, AFAR Media was launched with a focus on travel and a combined $20 million investment from Joe Diaz, Greg Sullivan and Ernie Garcia. This summer, at the five-year anniversary mark and with the August/September issue having just hit newsstands, AFAR has arrived at profitability.

Branded content currently accounts for a third of AFAR’s revenues. In the latest print issue, starting on page 19, there is for example “Artisans Inspired.” Part of a year-long partnership with The Ritz-Carlton, the three-page feature is anchored around quotes from surfer Lon Klein, New York Botanical Gardens curator Karen Daubmann and international travel excursions leader Sean Nelson.

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“This is a multi-dimensional, multi-platform branded content program that lives in print, mobile and on desktop,” says Diaz during a recent telephone conversation with FishbowlNY. “How we try to approach branded content is – it’s really all about what is the core idea. What are the hooks, what are the elements that are going to get people excited.”

“We don’t care if it’s paid [content] or if it’s editorial,” he adds. “Our philosophy is that the content always has to be good. And we’re not shy about making sure everybody knows that this is paid for. The whole idea of the campaign is that artisans inspire and let’s help bring those rich values and characters to life, through the eyes of the people on the ground.”

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Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!

New Wine Magazine Features WSJ, Bon Appétit Alums

There’s a new New York-based wine magazine to savor. Grape Collective is officially launching today and features a number of very recognizable food and wine journalism names.

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Former Wall Street Journal wine columnist Dorothy J. Gaiter, who wrote for the paper from 1998 to 2010 and conceived her “Tastings” column there with husband John Brecher, is senior editor. She starts things off with an evaluation of Lionel Osmin Villa’s 2012 La Vie en Rose rosé.

Meanwhile, former Bon Appétit editor-in-chief Barbara Fairchild has joined Grape Collective as travel and restaurant editor. She reviews a restaurant in Healdsburg, a more laid back portion of Northern California wine country:

Healdsburg does have its share of posh spots to stay like the Relais & Chateaux Hotel Les Mars, the Hotel Healdsburg, historic Madrona Manor and romantic comfortable B&Bs like the Belle de Jour Inn…

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Food & Wine’s 40 Big Thinkers 40 & Under List Has A New York Flavor

The November issue of Food & Wine may have a familiar feel to New York readers.  The magazine’s 40 Big Thinkers 40 & Under list features eight local up-and-comers in the flavor world.  Food & Wine believes that these chosen few are ”changing the way Americans eat and drink” and with 20 percent of the list comprised by New Yorkers, there should be no shortage of taste innovation in The Big Apple.

The 40 Big Thinkers 40 & Under are a mixed bunch, ranging from new media experts, to wine and spirits entrepreneurs, and even a White House food-policy advisor.  Making the cut from New York were: Midtown Lunch founder Zach Brooks, Eataly vegetable butcher Jennifer Rubell, Tasting Table’s Geoff Bartakovics and Nick Fauchald, food Takedown king Matt Timms, Roberta’s Brandon Hoy and Chris Parachini, and cookbook author/Food52 co-founder Amanda Hesser.

Hungry New Yorkers: Tasting Table to Do the Tasting For You

tstintblg.pngSo! If there is one thing New Yorkers know how to do well it is eating and drinking. Seriously. But what if adventurous eaters don’t want to have to do the sidewalk-pounding research to find the good food? Tasting Table thinks they have a solution. The daily email publication, which launched last month, is the brainchild of the folks who helped back and develop Daily Candy and Thrillist and is edited by Nick Fauchald, formerly of Food & Wine. The goal? To deliver “first-hand, informed advice in a knowledgeable editorial voice.” Says Fauchald:

We won’t cover a new restaurant until we’ve vetted it ourselves and experienced it as our readers will…We are not obsessed with the new; we love the classic. We’ll remind readers about venerable New York restaurants and forgotten favorites that may have slipped off the radar.

Also, for those of you feeling the economic squeeze, never fear! There are also “recipes — tested and simplified for the home cook — from top chefs and bartenders.”