New York Times-watcher blog NYTpick.com raised an interesting point about the section of the Times‘ 2009 Holiday Gift Guide called “Of Color|Stylish Gifts,” which draws “inspiration from the lives of Barack Obama and Sonia Sotomayor” and includes gifts such as Baby Jamz, a henna kit, and a gospel cruise.
This is the first time, says the blog, that the NYT has put out a guide “aimed exclusively at the paper’s non-white readers.”
Is it racist to include a totally separate gift-buying section for anyone not white? We doubt the New York Times meant any disrespect, but rather blundered in a totally misguided direction while trying to address the fact that maybe not all its readers are upper-class middle-aged white New Yorkers. Unfortunately, in trying to raise itself out of its own stereotyping, The New York Times managed to just further exhibit how out of touch it really is. Just goes to show that even in 2009, political correctness can sometimes misfire all over your best copy.
Read More: Of Color | Stylish Gifts –New York Times